Can the automaker bring muscle to the future of electricity? – TechCrunch
The term muscle car has always been a delight for concessions. Want the most power for money? Forget about sports cars from Porsche or Lotus. Buy a muscle car and take the corners a little slower. Today Dodge announced that it is building an electric muscle car and it will be available in 2024. The first question that comes to mind is: well, if it’s a muscle car, what’s missing?
There is a difference between a muscle car and a sports car, and the Dodge is particularly suitable for individuality. The brand has long been associated with horsepower and is fast moving in a straight line. Dodge Viper Dodge Challenger Even the Dodge Dorango, a lemongrass SUV, is available with a Cheat V8 capable of 710 hp.
Part of the lottery for electric vehicles revolves around their mechanical simplicity. This, too, was the original sales pitch for the muscle car. But, instead of offering a sports car with a bouncy chassis and remarkable aerodynamics, which adds significant development costs, American car companies have replaced large engines in everyday family cars. Balm muscle cars, Bach.
Let’s say Dodge uses a muscle car mold to make a low-cost, high-power, straight-line electric racer – think of the David Challenger instead of the Toyota Supra. This mold has many different properties.
One, the Kilo Muscle cars are known for their fireworks, which are themselves powerless, lacking in chassis refining and totally neglecting to drive your tires. Dodge teased the ability in his announcement tweet, which showed the car smoking all four tires. Dodge knows his audience.
Muscle car owners expect to tune, adapt and modify their vehicles at home. This is an important appeal regarding this type of vehicle. Directly from the factory, muscle cars are possible, but the buyer considers the automaker to have left out some parts to keep the price of the sticker as low as possible. Want better traction? Change tires. Want better converging? Add hard sinking bars. The electric muscle car must be repairable – its performance is rapidly declining because it is more frequently repaired by software opportunities than by mechanical upgrades.
Tesla has long been criticized for repairing cars and repairing homes. This is an opportunity for Dodge and others. A great deal of car buyers are expecting to be able to put wrenches on their cars, and I will overcome the statistics that this is important for the future development of Dodge.
These are the unique features of muscle cars that make the class so attractive for Dodge. The auto brand is striving to maintain the market with the stability of stale vehicles, and the low cost formula of the muscle car allows cheap development costs.
And keeping development costs low is what Dodge needs right now.
Owned by Dodge Stallions, a new automobile group was formed when the old owner of Dodge, FCA, merged with Dutch automaker PSA Group. It’s more confusing when it comes to Dodge’s previous owner. Once mentioned alongside GM and Ford giants, Chrysler previously owned Dodge but is now just another brand in the Stellants family. Together, Dodge and Chrysler offer only six vehicles, and no major updates over the years.
An electric muscle car can revive the brand in the same way that the Broncos are reviving the Ford.
Look at Ford. The 2021 Bronco is a hit because it meets the expectations of consumers. People hardly remember the engine and chassis problems that have long been associated with the Bronx. Instead, people remember a durable off-roader (and slow car chase), so Ford made a durable off-roader full of modern conveniences.
Dodge should do the same with its incoming electric muscle car. But, of course, calling a car a muscle car raises some expectations that Dodge would be wise to deliver.
Similarly, Ford is selling a four-door electric Mustang, and its heavily rumored Chevrolet is developing a similar electric SUV. Although most people like the electric Mustang (I don’t), they also disrupt the branding because of the name of the Mustang.
What would it be called? Aut automakers are rapidly turning their backs on new branding. GM revived the hammer for its first electric truck, and Ford brought back the Bronco and F150 electric. Dodge has a long history of muscle cars. The legendary Charger is the Daytona (perfect if the incoming car is built on the current Charger or Challenger), the low-cost Coronet and its advanced sibling Coronet Super Fly, Dodge Stealth or Dodge Polara – although much of the Polara EV Polyester maker is near. Or Dodge could refer to the names used by Plymouth, another brand previously owned by Chrysler. So there’s Plymouth Outlander, Duster, Rosh and Barracuda.
Last question: How will Dodge build a car like a muscle car? Hopefully, they won’t. I’m here to feel the performance instead of listening – and I drive a big F-150, leaving the road at my own pace.