On Friday and Saturday, Burger King will sell a signature sandwich for 37 cents in what it calls a “two day birthday party.” The promotion will be offered exclusively to series members Royal Privileges Rewards Program
It can only be requested through its own application.
Burger King first started selling Whopper in 1957. It was created by founder Jim McClammore after he noticed that people liked eating big burgers, so he called it a Whopper “knowing that this would convey pictures of something big,” according to his biography.
The chain said Whopper has 1,024 potential lead combinations. The sandwich remains an integral part of its menu as it has expanded an option to include a file vegan version
Rebounds are one way to attract customers, and restaurants hope they’ll spend more than 34 cents on other merchandise. McDonald’s (MCD)
An Egg McMuffin recently sold for its original price of 63 cents. For both deals, only rewards program members were eligible to receive the discount.
Burger King’s expanded the Royal Perks rewards program nationwide earlier this year. international brands restaurant, (QSR)
The chain’s parent company said in an earnings call that it was “delighted with the early results” of subscriptions as part of its broader effort to get rid of paper coupons and push customers to digital orders.
Ultimately, the goal of Burger King and other brands with loyalty programs is to increase sales and attract customers, ideally on a daily basis, by giving them reasons to choose them over their competitors.