British Phoebe Philo reveals the return of her fashion brand | Vibe Velo
Phoebe Philo, the British designer who became a cult hero of fashion for her smart and big womenswear at French fashion house Céline, will be returning to the industry with a new brand next year.
After a three-year absence, Philo released a statement announcing that her first eponymous brand would sell “apparel and accessories rooted in exceptional quality and design.”
The designer said she was “very looking forward to getting back in touch with my fans and people everywhere.” Luxury giant LVMH is Philo’s financial backer, but it holds a minority stake, an arrangement that Philo referenced in its statement, saying that “being independent, controlling and experimenting on my own terms is very important to me” which is believed to be the seat of the brand. LondonWhere Philo lives with her family.
Sixty years after Christian Dior revolutionized how women dress with his new look, Phoebe Philo has done the same with the female look. Celine’s lavish but understated collections attracted women who were design-conscious but did not see themselves as ornaments.
She pioneered the selection of older models for her shows and hired Joan Didion to represent an advertising campaign. Like every great fashion designer, she had an uncanny knack for exploiting emotions with her clothes.
Her oversized polo neck, long T-shirts, silk shirts, and exotic shoes seem to mark a new era of women dressing for themselves, rather than conforming to a vision of femininity rooted in patriarchal values. Seasonal trends were largely ignored in favor of a coherent and timeless wardrobe, and the long, flowy silhouette that Philo wore at Paris Fashion Week reverberated around store floors on major streets around the world.
Ha Departure from Selin Fashion lovers greeted her with the loss of a spiritual leader – the enthusiasm that her successor emphasized, Hedi SlimaneHe unveiled a new vision for the Maison based on the reactionary symbols of French-bourgeois femininity. Her name has been associated with every fashion vacancy in recent years, including Chanel’s in the aftermath Karl Lagerfeld dies.
Given the hype around Philo’s new venture, as the fashion industry searches for a post-pandemic identity, its partnership with LVMH represents a coup for the luxury giant.
Bernard Arnault, LVMH Chairman and CEO, said: “Phoebe Philo is one of the most talented designers of our time…I am so excited to partner with Phoebe on her pioneering adventure.”