Brian Goldner, who led Hasbro’s transformation, dies at 58 – Boston News, Weather, Sports

New York (AFP) — Brian Goldner, who, as CEO and chairman of the board, spearheaded Hasbro’s transformation from a gaming company into an entertainment powerhouse, has died. He was 58 years old.

The announcement on Tuesday came two days after the Pawtucket, Rhode Island, company said Goldner was taking medical leave.

Hasbro did not say the cause of death, but Goldner revealed in August 2020 that he had been undergoing treatment for cancer since 2014.

Goldner, who joined Hasbro in 2000, served as CEO of Hasbro Inc. Since 2008, Chairman of the Board since May 2015.

Under his leadership, Hasbro has expanded beyond gaming and gaming into television, film, digital gaming, and other fields. This strategy culminated in an acquisition in 2019 Entertainment One Limited., a British entertainment company that produces “Peppa Pig”, “PJ Masks” and other cartoon shows for preschoolers.

Goldner also served on the ViacomCBS board of directors.

Mark Rosenberg, a toy consultant who has worked closely with Goldner as Hasbro’s chief marketing officer for 15 years, said Goldner has always been interested in telling a story about toys and has gone to the archives to check out brands like My Little Pony, Transformers and Littlest Pet Shop.

“His idea was to take the brands that were dormant and reimagining them,” he said. “He’s always said you should have a story, whether it’s games or movies.”

When Hasbro announced Goldner’s medical leave, he said Rich Stoddart, the company’s chief independent director, had been named as interim CEO. Stoddart previously served as CEO of marketing firm InnerWorkings Inc. and Leo Burnett Worldwide. He has served on the Hasbro board of directors since 2014.


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This story has been updated to correct a reference to the Hasbro trademark. It’s the smallest pet cat, not the smallest pet store.

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