BJ Novak drew on products all over the world. He’s not sure why.

Over the past few years, any Swede who has purchased a bottle of Calvin Klein’s Encounter cologne has likely received an insight into an American actor.

Same for anyone who bought certain brands of face paint in Uruguay, electric razors in China, or knee-length gowns in Europe.

Something about the man’s familiar face has drawn in product makers from around the world, who have chosen his image out of millions to display on their packaging. But the man in the photo, PJ Novak, the 42-year-old actor best known for his role in “The Office,” didn’t choose to be the face of perfume, face paint, or gowns.

He said on Instagram on Monday that someone else picked his picture and then uploaded it “years ago” to a website where it became part of the public domain.

Although he has had other projects in film and television, including “The Premise,” the FX anthology series on Hulu, he is best known as Ryan Howard, who rose from an abused temporary, to corporate executive at Dunder Mifflin Paper imaginary. Off-camera, Mr. Novak has been a writer, director, and executive producer for the nine-season American comedy series NBC, based on the British series of the same name.

Mr. Novak seems to take his image’s fame with good humor. On Instagram, where he posted his photos on the packaging of various products, he saved the photos in a group called Modeling. He could not be reached for further comment through his representatives.

Mr. Novak is in holy company, as the images stored are like “Hide the pain Harold” And “Her boyfriend is distractedIt has been used and reused all over the world.

Actor Simo Liu often joking about time style For stock photos in 2014. He said it was Pay $120 To shoot photos that have since appeared in everything from school books to me YMCA leaflets. “This photoshoot always finds a way to come back and haunts me LOL,” said Mr. Liu. Twitter in 2018.

Most likely, Mr. Novak did not make any money from his image, because the images in the public domain are free to use. But Mark Mithal, lead attorney at Gottlieb, Rackman & Reisman, a New York law firm, said that, at least in the United States, Novak has a number of possible legal options to pursue — if he wants to.

His lawyers can send cease and desist letters to companies that have used his image, or he can escalate the order to sue the companies, said Mr. Michel, who specializes in copyright and trademark law.

However, Mr. Michel said he believed the actor was more likely to file a case against the companies that made money from the photo than the person who uploaded the photo to the public domain website.

“It is a fact that his face or shape is linked to a particular product, because they are using his shape in order to attract customers and basically make money,” said Mr. Michel.

But, if Mr Novak’s Instagram post on Monday is any indication, he has no plans to take legal action against anyone.

He wrote, “I am very amused to do anything about it.”

He’s known about his double life as a “model” since at least 2014, when he posted a picture on Instagram From his picture on cologne cans, five sets of eyeballs appear staring at Swedish shoppers.

“I am lucky to announce the launch of my fragrance, which is now available in a Swedish department store,” he joked at the time.

Write a Comment

Your email address will not be published. Required fields are marked *