Beyonce She is said to have been left “frustrated and angry” after inadvertently featuring “Blood Diamond” in her new campaign, Tiffany & Co.
The singer, 39, wore the iconic 128.54-carat Tiffany Diamond to a photo shoot with husband Jay-Z, which debuted last week – becoming the fourth female – and first black woman – to ever wear a gemstone.
However, the chart-topping and luxury jewelry brand has come under fire for the controversial decision to display the diamond, with many social media users drawing attention to its controversial history and the conditions in which it was mined.
Diamonds were discovered in a colonial mine in Kimberley, South Africa, in 1877 – at a time when the country and its mines were under British colonial rule.
Blood diamonds, as defined by United nations (United Nations), is any gem that is mined and sold to fund military action against a government.
Unconscious: Beyoncé left ‘frustrated and angry’ after she inadvertently wore a $30 million ‘blood diamond’ from Tiffany’s in new jewelers campaign
Eye-catching: The singer, 39, modeled the iconic 128.54-carat Tiffany Diamond, making her the fourth female ever to wear a gemstone, at a photo shoot with husband Jay-Z last week.
Beyoncé reportedly had no idea about the diamond’s history, with a source telling The Sun: ‘Beyoncé is aware of the criticism and is disappointed and angry that she wasn’t aware of the questions about her date.
She thought all the final details had been checked, but now she realizes that the diamond itself has been overlooked.
MailOnline has contacted Beyonce representatives for comment.
The Tiffany Diamond was excavated from the Kimberley Mine at Beers in colonial South Africa in 1877 when black workers were forced to work in appalling conditions for little pay.
It was dangerous and unhealthy to work with the workers They are forced to work in cramped conditions, often causing fatal accidents.
Conditions outside the mine were no better, with workers’ housing having no natural water or waste disposal, as 1,144 died from a range of diseases including pneumonia and scurvy between 1897 and 1899 only.
Tiffany founder Charles Tiffany purchased the stone from the mine in 1879.
Reply: Beyoncé’s mother, Tina Knowles, has defended her daughter after her new campaign for Tiffany & Co. Into Internet Backlash (Pictured with Beyoncé in 2012)
Defending her daughter: Tina asked if any of the ‘activists’ defending Beyoncé have researched the origin of their own gems
She wrote on Instagram on Thursday: “How many of you are a conscious social activist who owns diamonds? I thought so ! Well guess what I went for trying to check to see where the diamonds came from? Mostly not.’
She added, “So when you guys are engaged you won’t have a diamond to put on a sterling silver ring, you better check its provenance and origin and why you are adding it Check the calls for the leather I was weird because they made it from another country to ban it and don’t really buy diamonds because the righteous !! ‘
Breakfast at Beyoncé! The singer put a modern twist on Audrey’s iconic look at Tiffany’s ’60s romcom as socialite Holly Golightly (left)
Writer Zoe Samudzi tweeted, “Tiffany put Beyoncé in a diamond – she discovered” in a colonial mine in Kimberley in 1877 – that a black woman had never worn in a never-before-seen advertisement by Basquiat and then pledged to pay $2 million in scholarships and training HBCU Internship.
Where did the TIFFANY DIAMOND watch come from?
The Tiffany diamond was discovered in the Kimberley diamond mines in South Africa in 1877 under British colonial rule.
Black workers were forced to work in appalling conditions in the mine for little pay.
Work was dangerous and unhealthy for many fatal accidents.
Workers accommodation has no natural water or waste disposal.
The mine lends its name to the Kimberley Process – an accreditation plan devised by the United Nations in 2003 to stop blood diamonds from entering the mainstream diamond market.
Some fans have pointed out that Beyoncé was an unfair target of criticism, as Lady Gaga had also donned diamonds with a slight backlash.
However, others didn’t stop with one user writing: “This is not just a ‘necklace’, it’s a blood diamond mined from South African blood, if they don’t meet their quota, their hands and feet have been mutilated or mutilated. just killed.
Another said:[Lady Gaga] She’s also a capitalist exploiter, but only in the case of Beyoncé is her blackness invoked as an “achievement” for wearing it despite the harm it has done to Africans. this is the difference.’
Before Beyoncé, the massive yellow diamond was worn by only four women: Mary Whitehouse, Audrey Hepburn, and Lady Gaga.
The gem is said to be worth $30 million, according to an estimate by Tiffany & Co.
Whitehouse was the first to wear the gem after being put on as a necklace at the 1957 Tiffany Feather Ball in Rhode Island, and Hepburn later wore the gem in promotional photos for Breakfast At Tiffany’s.
Gaga sparkled with diamonds when she wore it to the 2019 Academy Awards.
It was first reset as a necklace in 2012 to celebrate the 175th anniversary of Tiffany & Co.
Although a handful of icon stars have experimented with diamonds in size, the launch of Beyoncé and Jay-Z marks the first time diamonds have been featured in a campaign.
Debate: Beyoncé’s Twitter campaign split as some fans defended her
Not happy: a fan wrote about the spread of the mine to use enslaved African labor
Reply: Some critics have taken to Twitter to criticize the star
Discussion: Tensions have been raised on social media with many Twitter users expressing their opinions
Storm: Writer Zoe Samodze leads some online critics
While there is controversy surrounding the Tiffany Diamond, Tiffany & Co now states that all of its diamonds are “conflict-free”.
In a statement on its website, the jeweler said it had taken “drastic steps” to ensure that conflict diamonds did not enter its inventory.
It reads: “As a global leader in sustainable luxury, Tiffany & Co is committed to sourcing natural and precious materials in an ethical and sustainable manner.
“We have a zero-tolerance policy toward conflict diamonds, and only export our diamonds from known sources and countries participating in the Kimberley Process.”
The Kimberley Process is an accreditation scheme established by the United Nations in 2003 that aims to prevent blood diamonds from entering the mainstream rough diamond market.
Also Worn: Lady Gaga sparkled in diamonds when she wore it to the 2019 Oscars