Bell’s Brewery announces sale of Lion as Larry Bell retires

Bell sells brewery. Its leader, Larry Bell, is about to retire. However, the Changing of the Guard is about to happen at Michigan’s largest and oldest independent brewery.

Bell — who founded Bell’s in 1985, brewing his first beer in a 15-gallon soup kettle and later invented several signature beers such as Two Hearted Ale and Oberon Ale — announces that he is selling his company to Australian beer company Lion, a subsidiary of Japanese drinks conglomerate Kirin, for an undisclosed amount in the coming months. Lion also has New Belgium Brewing in Colorado among its portfolio of international beer brands.

This step will eventually bring Bell, Ranked the 16th largest brewery in America by sales volume in 2020, and New Belgium, which ranks 11th, to “a leading new American craft beer company,” although both will retain their brands and their beer.

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