Bell Brewery Sale; Founder retires, new Belgium owner takes over

Australian beer company Lion will buy flagship beer brand Bell’s Brewery from Michigan as owner Larry Bell looks to retire from the 36-year-old company. The sale puts Bell in alignment with New Belgium Brewery in Colorado, which was acquired by Lion in 2019.

Fans of Bell — which is distributed in 43 states and employs about 550 people, most of them in Michigan — should not expect any changes to products as the sale continues. Bell declined to specify the monetary value of the acquisition.

“I think what people can expect is the same,” Bell told the Detroit News. “More great beer, more values ​​we hold dear in our culture here at Bell’s and bigger and better things. We still make great beer at Comstock, Kalamazoo, and Escanaba, our breweries here in Michigan.”

Bell said Bell’s and New Belgium — famous for their Fat Tire amber ale and Voodoo Ranger IPA — are actively investing in capital expenditures and growing their own breweries.

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