As a new business you have to engage in digital marketing to grow. There are lots of upsides, as it’s so easy to start creating content and engaging your audience on the right channels. On the flip side though, it’s very easy to start making mistakes too. Here are some of the most common mistakes that you may be making in your digital marketing, and how to avoid them.
- Not Researching Your Market
Excited about your product and want to get it out there? It’s easy to start by simply releasing it to market and hoping customers find it, but that’s not going to happen if you’re not researching your market first. You need to know who your audience are and what they want from you as a business. If you don’t know this, you’re never going to be able to market effectively.
For example, take the short form content app Quibi. This was designed to compete with short form video apps like TikTok, and would charge members $8 a month for access. There were a myriad of issues with it, one of which was it was advertised during the Oscars. Their average audience is aged over 50, and the audience that Quibi were aiming at were a lot younger. They didn’t take this into consideration, and the app folded not long afterwards.
- You’re Not Following The Trends
Just like in traditional marketing, the trends in digital marketing are always changing. That’s something that you want to keep an eye on as a marketer, as you don’t want to lose out because you were too slow to catch on.
“Right now for example, unboxing videos are very popular and get a good response” says Aaron Davies, a business writer at Research Papers UK and Writinity. “As such, you’ll want to see if this is something that you can take advantage of.” If you can use the latest trends in your marketing in a natural way, you’ll be able to catch the eye of more potential customers.
- Not Analyzing Your Data
With digital marketing, one of the benefits is that you can analyze the data of your latest marketing campaign very easily. However, it’s amazing how many business owners don’t take advantage of this. Free online tools make it very easy to see who’s engaging with your campaign, and how successful it is overall.
As such, make sure that you’re keeping an eye on the analytics of your campaign. If you’re keeping watch, you can make small changes over time as you can see what’s working and what isn’t. It makes your campaigns much more effective overall.
- Not Using Social Proof
One of the best things about digital marketing is that you can get a lot of it from your users and customers themselves. This is usually in the form of reviews, and having them there in your strategy is amazing for you. Other customers see this social proof from other real customers, and so they trust you more. If you’re not using it, then you’re missing out.
There are lots of ways that you can use them to bring in customers. You can put reviews on your homepage, or create content around them, for example. Just make sure that the social proof is visible on your site.
- Not Being On Social Media
In this day and age, your business needs to be on social media. “If your customers want to talk to you, you’ll need to be on social media as that’s where they’ll look first” says Angela Peters, a project manager at Draft Beyond. “It helps them open a conversation with you, so you need to ensure you’re using the same channels that they are.”
You can also use social media to share your content, and that makes it easier for users to share it to their followers too. That gives you much more reach, so you need to make sure that you’re on social media.
These are five of the biggest mistakes that you’re making with your digital marketing right now. The good news is they’re quite easy to fix, so make the changes now and you’ll see what a difference that makes.