Are exchanges or interactions with Google okay?

  • Home / SEO / Are exchanges or…

Are exchanges or interactions with Google okay?

Today’s SEO question comes from Alexandra of Romania, who asks:

Aren’t the links from the websites you’re not linked to more valuable than the backlinks from the sites you’re linked to?

The link can be easily exchanged and I was wondering if Google considered it a bad thing.

There are a lot of high authority websites (see Forbes) that include post tags in all of these links. Maybe this is one of their strategies that seems to be more relevant to them than the link they offer.

Link Exchange is against Google’s webmaster guidelines.


Continue reading below

You can read more about it here.

Simply put, link exchanges can result in manual penalties from Google.

But more than likely, explicit links exchange will be ignored by the algorithm.

In other words, they won’t be worth your time unless they provide you with direct traffic.

Are the connections OK?

As is the case with many SEO issues, it depends.

According to a study of Ahrafs, about 43% of the links pointing to high-end sites were interconnected.

Interactions are natural, and common sense dictates that sites will connect with each other.

Google understands that.

However, Google says the links are against the exchange rules.


Continue reading below

This is because Google can detect most explicit link exchanges separately and either ignore those conversion links or penalize participants in particularly explicit cases.

So is it okay to take part in a reciprocal exchange?

My opinion is that it is okay to have a one-way interconnection where it means something.

For example, if you have a trusted vendor, and you want to communicate with each other for purposes beyond SEO, exchanging links is perfectly acceptable.

Where this is not true when you are exchanging links with sites you have no professional or vertical relationship.

When you link to sites you don’t know about, you may be linking to a bad neighborhood.

This can result in a drop in rankings or even a manual fine.

A good rule of thumb on reciprocal links is that if you link only and only for SEO purposes. If so, that’s probably not a good idea.

Why do sites make hollow links?

Google understands that sometimes links are necessary that generally violate its guidelines.

For example, if you’re paying to advertise on a site, they probably will. Going to link to your site.

Technically, since this link has been paid for, it is in violation of Google’s guidelines.


Continue reading below

So a few years ago, Google introduced a no-flow attribution for links that are required but may be against its rules.

Recently, Google has expanded the Nifty attribute, adding two new attributes: sponsored links and user-generated content links.

Sponsored links indicate that a link was paid for as an ad.

It is fair to speculate on the benefits of sponsored links from an SEO standpoint, but the evidence presented by the SEO community suggests that sponsored links provide more authority than unlinked links.

Links to user-generated content come from places like forums and comments. It is unknown at this time what he will do after leaving the post. Valid:.


Continue reading below

It is a common misconception in the SEO community that hollow links provide some authentic value to a site but I suggest that it be taken with a grain of salt.

As a result

Link exchanges are against Google’s webmaster guidelines, but interactions are not if they are done naturally.

Sites that wish to comply with Google’s guidelines use the NoFlow, Sponsored and UGC attributes to ensure that they comply.

But links labeled with these features can still be valuable in both SEO and direct traffic.

More resources:


Continue reading below

Editor’s note: Ask SEO is a weekly SEO advice column written by top SEO experts in the industry, hand picked by Search Engine Journal. Have a question about SEO? Fill out our form. You may see your answer on the next #askanso post!

Write a Comment

Your email address will not be published. Required fields are marked *