Apple’s Australian customers get 7 days of Apple Care for free.

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Apple has introduced a new warranty policy in Australia this month that provides consumers with a short-term Apple Care + service with all hardware purchases.

According to Apple’s Terms and Conditions, the free Apple Care + service covers two incidents of accidental damage over a seven-day period, each claim subject to the usual service fee. Includes express replacement service, telephone or web-based technical support and preferential access to battery service.

Rewards plans do not automatically renew and customers are required to purchase AppleCare + through a subscription or fixed term agreement to continue the service after the seven-day period expires. The device is processed online, via the Apple Store or by phone in the settings menu.

The free plan does not cover theft and damage, although on weekends customers can upgrade to a more expensive option.

It’s not clear why Apple is adding a week of AppleCare + with new purchases, as the plan is of limited benefit to most consumers. Improved coverage is usually not required later in product life and other services such as technical support are already offered under Apple’s standard warranty.

The decision could be the result of stringent Australian consumer laws. The country has in the past been embroiled in controversy with Apple over its business practices and is currently considering action to closely monitor and manage the Apple Pay and App Store.


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