Apple ultimately allows app developers to communicate with their customers.

As part of a proposed class action lawsuit by US app developers, Apple says iOS developers will eventually be able to contact their users with permission using information stored inside their apps. Will be able The change marks a major shift in anti-steering policy, a key point of contention between Apple and its critics over the years.

Apple said in a press release, “In order to give developers more flexibility to reach their customers, Apple is also making it clear that developers will be able to share information about payment methods outside of their iOS app.” You can use communication like mail. ” As always, developers will not charge Apple for any purchases made outside of their app or the App Store. Users must agree to communicate and have the right to opt out.

The company is making several other commitments as part of the proposed deal. Cameron et al Apple Inc.:

  • The App Store promises to have a small business program that allows developers earning less than $ 1 million a year to apply for a 15% commission on their sales, at least for the next “existing” Three years in the structure “.
  • Apple is creating a fund to help American developers who have “earned $ 1 million or less for each of their apps in each calendar year, with developers having accounts between June 4, 2015 and April 26, 2021.” ” Under the proposed settlement, Apple invested 100 100 million in the fund, called the Small Developer Assistance Fund.
  • The company will publish an annual transparency report on the App Store. Apple says the report will include “significant data on the app’s review process, including the number of apps rejected for various reasons, disabling customer and developer accounts, search queries and The results include objective data, and the number of apps in the App Store. ” It is not clear when the first report will be released, but the company has pledged to release the report for at least three years.
  • Developers will be able to set more than 500 price points for subscriptions, in-app purchases and paid apps. Right now, they’re limited to less than 100, so the jump will allow developers to offer a wider range of prices.
  • Apple has vowed to keep the current App Store search system “for at least the next three years.”
  • The company will add more information about the app appeal process to the App Review website to “help developers understand how the appeal process works.”

The proposed changes come after another major App Store change announced on Thursday: Apple has announced that it will reduce publishers’ app purchases and purchases by 15% if they join Apple News instead of 30%.

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