Apple Corps has been fined 11 11 million for misusing consumer data in Italy.

Apple has been fined M 10M ($ 11.3M) in Italy for what competitors say is a misuse of consumer data. Google has been fined the same amount for the same thing.

It follows a 225M fine for setting a price between Apple and Amazon in the same country earlier this week.

The fine was announced by Italian competition regulator AGCM. It states that when a user creates an Apple ID, the iPhone maker does not disclose that their personal data will be used by Apple to market its services as well as promote apps, music and books. ۔

The authority identified two Consumer Code violations, one for lack of information and the other for aggressive behavior in accessing and using consumer data.

The Italian Antitrust Authority closed two investigations against Google Ireland Limited and Apple Distribution International Limited, both of which were approved for 10 million euros, the maximum allowance under current legislation. Antitrust has identified two Consumer Code violations for each company, one for lack of information and the other for aggressive behavior regarding the acquisition and use of consumer data for commercial purposes. […]

Apple collects, profiles and uses user data for commercial purposes through the use of its devices and services. Therefore, without resorting to data transfer to third parties, Apple promotes promotional activity to increase sales of its products and / or third party products through its trading platforms App Store, iTunes Store and Apple Box. Takes direct advantage of economic value through […]

Apple , In the process of creating an Apple ID and accessing the Apple Stores (App Store, iTunes Store and Apple Box), the user has no idea how to quickly and clearly collect your data and use it for commercial purposes. Does not provide hints. Objectives, simply emphasizing that data collection is necessary to improve the user experience and use of services.

This part of the order sounds strange, because Apple’s privacy policy clearly states that the data will be used for marketing purposes (our emphasis):

Apple uses personal data to empower our services, process your transactions, communicate with you, and provide security and fraud prevention and compliance with the law. […]

Talk to you To respond to a communication, contact you about your transaction or account, Market our products and services., Provide other relevant information, or request information or feedback.

Furthermore, AGCM says Cupertino does not allow users to choose how their data will be used – for example, denying permission to marketing messages.

Promotional activity is a way to obtain consent to use user data for commercial purposes, without providing the user with the possibility of prior and explicit choice to share their data. This acquisition, developed by Apple, does not make it possible to customize the use of anyone’s data for commercial purposes. Therefore, the user is subject to the choice of use and undergoes the transfer of personal information, which Apple may dispose of in various ways for its own promotional purposes.

The fine is a change of pocket at Apple, but the maximum amount allowed under the law.

We’ve reached out to Apple for comment, and will update with any response.

Photo: Markus Spiske / Unsplash

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