Apple has agreed to e-mail iPhone app developers to its users about digital subscriptions and cheap media payment methods, thus blocking a commission system that earns billions of dollars a year for tech giants.
The discount, announced late Thursday, which covers emailed notifications but does not allow in-app notifications, is part of a preliminary settlement of a nearly two-year-old lawsuit filed by iPhone app developers in the United States. Is.
It also resolves an issue raised by a U.S. federal court judge who will soon rule on a separate case brought by Epic Games, the maker of the popular video game Fortnight.
Apple will also set up a $ 100 million fund to pay thousands of app developers involved in lawsuits ranging from $ 250 to $ 30,000.
App developers will have more flexibility to set different prices within their apps, increasing the options from about 100 to 100 selections.
IPhone app developers were barred from emailing users to provide information about paying for services outside the app, which would reduce Apple’s commission from 15 percent to 30 percent.
The discount now opens a way for app developers to persuade their users to pay in other ways, as long as they get customer consent.
The agreement also addresses concerns raised repeatedly by U.S. District Court Judge Evan Gonzalez Rogers, who presided over the high-profile Epic-Apple trial.
He wondered why Apple could not allow developers to display a range of payment options within their apps, such as brick and mortar retailers showing different credit cards that they accept in addition to cash.
Apple still does not allow developers to use pro-users notifications within the app to explore various payment options. But being able to email users to tell them why they should pay out of the app is a breakthrough for developers who have complained about Apple’s commissions for raising prices over the years. Are
Richard Czeslawski, one of the app developers who sued Apple for the solution, called the freedom to email users a “game changer.” He said app developers would take full advantage of the change in consumer communications to further reduce the commission paid to Apple.
Earlier this year, Apple slashed commission on its app from 30 percent to less than ڈالر 1 million in annual revenue for 15 percent of developers – a move that would affect most apps in its store. Covers. As part of a settlement announced Thursday, Apple is guaranteeing that lower commissions for small developers will be increased for another three years.
But lower commissions don’t help the biggest app makers, such as Epic and Spotify, the leaders of a coalition trying to tear down Apple’s so-called walled garden that prevents outsiders from offering other options.