Advertisers gained direct access to NBCUniversal’s Peacock through Yahoo Dell

NBCUniversal, in conjunction with Yahoo’s demand-side platform, has provided advertisers direct access to inventory from the network’s streaming service Peacock, which began in 2020. The goal is to make it easier for marketers to purchase scattered and connected TVs for front-end shopping. Peacock’s inventory will be available on a programmatic guarantee, ie …

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