HomeAdditional Vehicles Reach 22% Market Share in Europe in August!

Additional Vehicles Reach 22% Market Share in Europe in August!

The European passenger additional vehicle market remains on the fast track. More than 155,000 plug-in vehicles were registered in August – up 60% over last year. This performance is even more impressive when we consider that the overall auto market is in the doldrums. August 2021 was the weakest August since 2014, as the European economy was still recovering from the Great Recession!

With plug-in registrations rising rapidly and the market shrinking dramatically, the plug-in market share had to increase dramatically, and it did. Last month’s additional vehicle share of the overall European car market was 22% (12% full electric vehicles/BEVs), bringing the 2021 Additional Vehicle (PEV) share to 17% (8% for electric vehicles alone).

Growth came from the two plug-ins fields, where BEVs (+72% yoy) outperformed PHEVs (+47%) this time, allowing them to account for the majority of registrations in August (56% vs. 44%). So pure electric should surpass plug-in hybrid registrations by the end of the year, especially considering that September should mark another strong month for BEVs thanks to Tesla’s peak at the end of the quarter. The ongoing BEV push from Volkswagen Group and others (Renault and Ford) will help them beat PHEVs, too.

#1 Volkswagen ID.3 The German hatchback is slowly getting back into shape, and after a close race with the Tesla Model 3, it won the title of best seller last month, earning 8025 Delivered last month, its best result in 2021. The 2020 pre-registration modules are said to have now been taken down, but we can expect that to be a regular presence on the platform for the rest of the year, possibly even winning a couple of month’s best seller titles. Regarding August, ID.3 sales performance was the domestic market as the main source of sales. Germany made 3,750 registrations, or nearly half of European deliveries of the model. (Had this happened in September, I’d say Volkswagen is following Tesla’s strategy to bring the latest production closer to home, so it can deliver more units each quarter….). Germany is closely followed by the United Kingdom at No. 2 (810 units) and Norway at No. 3 (649 units).

# 2 Tesla Model 3The sports car had another great month, and I scored 7878 Delivery in August. It will be interesting to see if the Model 3 is affected by the arrival of its smaller, larger and more practical Model Y sibling. In an effort to pinpoint the first signs of how these two models might work together, while Model Y shipments were distributed in a number of countries, with a focus on the Nordic countries, Model 3 deliveries focused on the two largest markets, with Germany (2,946 units) and France (2,541) They are the only two countries with four-digit scores – both markets calculated together account for the bulk (70%) of Model 3 deliveries in August. The third largest score came from Norway, which accounted for Just 774 units.

#3 Volkswagen ID.4 Sitting on the swirl of current hottest trends (additions and integrated crossovers), much is expected of the new Volkswagen, and in August the Volkswagen crossover fulfilled some of those expectations and took home a bronze medal thanks to 4844 recordings. Regarding last month’s performance, while ID.3 تسليم deliveries were concentrated very Significantly in Germany and the #1 market for ID.4 was also Germany (1,278), 4 ID delivery continued to be particularly Scandinavian, with Norway (861 units), Sweden (553 units), and Denmark (414) being the top crossover markets. Provide the second, third, and fourth.

#4 Renault Zoe – that it 4065 August deliveries show that the French hatchback has regained its speed. We expect the second half of the year to show some solid results, probably already in September. In any case, August’s major markets were the norm, with France (1,179 units) and Germany (1,578) far ahead (one could say Renault – like Volkswagen with ID.3 – delivered its August production close to from home in order to increase his monthly balance). Italy was in third place (199 units).

#5 Ford Mustang Mach E Ford’s midsize electric vehicles continue to increase deliveries in Europe. This was the fourth record score in a row. This time, with 3,743 Recordings, I managed to beat the #6 Skoda Enyaq and score a top 5 presence. This allowed it to represent 12% (!) of all Ford’s August registrations! That’s a staggering number, but it also makes one realize that the American brand’s mid-size and full-size offerings in Europe have failed to succeed in recent years (Mondeo heading into retirement, Explorer a fitting place, Ford Edge… well, let’s not go there) . The fact that Ford has a success story in the midsize segment is a story in and of itself, regardless of the powertrain. Interestingly, while the other brands in these top five focused their deliveries on the two largest markets in Europe, Germany and France, the top markets for the Ford model were evenly distributed, with Norway (907 units) leading, followed by the Netherlands (437 units), Germany (411), Sweden (303), Austria (294), and … Denmark (254), as Ford plug-ins continue to appear. (Nobody knows why both the Ford Kuga PHEV And the Mustang Mach-E is very popular in Denmark?!?)

Looking at the rest of the August schedule, one should highlight that the best selling PHEV was only #7 and there were only 6 plug-in hybrids in the top 20, with the Ford Kuga PHEV winning the Class Cup in August thanks to 3,674 registrations, just 12 units ahead of the The #8 Mercedes GLC PHEV, which challenged the Ford crossover for its leadership position in the class to the end.

But the highlight of the top ten is the Tesla Model Y landing, in 10th place, with an impressive 3,543 deliveries. Expect Tesla’s new crossover to be already in the race for the leadership position next month, when about 15,000 units are expected to be delivered in September.

In the second half of the table, the highlight belongs to another recent addition to the market, with the Hyundai Ioniq 5 jumping to number 16 with a record 2321 delivery, just 300 units ahead of Hyundai’s current best seller, the Kona EV. Will Retro XL Hatchback She beat her younger sister in September?

Below the top 20, the attractive Audi Q4 e-tron continued to drive up deliveries, earning 2,082 registrations but narrowly failing to make the top 20 presence – by just 6 units. Its numbers will undoubtedly rise significantly, and it will probably advance to the top 20 of the German SUV in September, which means that 4 MEB-based models are in the top 20.

The twisted Mazda MX-30 finally got its best result yet in 2021, with 1,174 units, so we might have a surprise coming from this one. The crossover that you think is a sports car thus.

Looking at the 2021 rankingThe main news, however, was that the Renault ZOE #3 was falling too far from the target range of VW ID #2. With about 6,000 units separating them, the German hatchback now had enough distance on the French model to earn its silver medal.

Another thing Volkswagen is happy about is that the Volkswagen ID 4 climbs to fourth, with the additional ID.3 and ID.4 being enough to beat the leader, the Tesla Model 3. Now, if this were to end like that in 2021 is different…

Speaking of the rise in BEVs, expect the Kia Niro EV and Hyundai Kona EV to climb one position soon, as the Volvo XC40 PHEV appears to have lost the wind from its sails. Meanwhile, the No. 10 Fiat 500e is now officially the best-selling Stellantis in the stable, no doubt helped by the fact that it doesn’t have any competing platform to steal sales from. Interestingly, the small electric car already accounts for 8% of all Fiat sales in 2021, while in August alone it represented 12% of the Italian brand’s sales. Yes, this #flaw is yours!

Another model on the rise is the Skoda Enyaq, which jumped to number 15 and should reach the top ten within a few months.

Interestingly, BEVs are now the majority in the top 20, with 12 reps, and the best-selling PHEV (Ford Kuga PHEV) is only fifth. Expect this trend to consolidate over the rest of the year.

major auto manufacturers

Contrary to the model ranking, where the leading position is not really to discuss, in the auto industry ranking things are more balanced, but Volkswagen (11%) wisely manages its advantage over BMW No. 2 (9%) and Mercedes No. 3 (9%) . Expect Volkswagen to take this trophy by the end of the year.

Off the podium, Tesla, Volvo, Peugeot and Audi each have a 6% stake, but they expect the California automaker to move forward in September thanks to its peak at the end of the quarter.

In order of things by car group, the Volkswagen Group leads by a large margin, with a share of 25%, safety above the Stellantis (14%). Meanwhile, the multinational conglomerate has put more ground between it and its closest followers, BMW Group (11%) and Daimler (10%, down one point). So expect Stellantis to take the silver this year – not a bad thing for the OEM that many insist is a dead duck….

Don’t expect the Volkswagen Group to lose its leadership position in Europe anytime soon, as neither Stellantis (enough firepower at the higher end of the market) nor Daimler or BMW (enough firepower at the lower end of the market) are in a position to challenge Volkswagen Galaxy.

Finally, Hyundai-Kia (9%) outperformed the Renault-Nissan alliance, raising concerns about the future of the Franco-Japanese group.

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