Addison Ray stars on Snapchat about returning to her Louisiana roots

Addison Ray, one of the biggest creators on TikTok, will be participating in her own show in… snap chat.

“Addison Rae Goes Home” will document the actress’ moving journey to Louisiana, where she grew up — the first time she’s returned since moving to Los Angeles to pursue her entertainment career. In the unscripted series, Addison will reveal a more personal side than fans have seen before, according to Explode, Explode. The series, set to premiere in 2022, is produced by Maven.

This isn’t the first time Snap TikTokers has tapped into original programming: the company has also asked “Charli vs. Dixie”, a live competitive show featuring the famous D’Amelio sisters From Westbrook Media.

Addison Rae, whose full name is Addison Rae Easterling, has 16 million followers on Snapchat compared to over 85 million followers on TikTok. In addition to her social media presence, Addison Ray has also starred in the Netflix original “He’s All That” (a gender-engineered version of the 1999 high school rom-com titled She’s All That) and I recently signed a multi-movie deal with the streaming device. It is represented by WME.

“Addison Rae Goes Home” is part of Snap’s new original roster, which includes shows starring NBA star Stephen Curry and professional boxer Ryan Garcia.

New unscripted shows include “Level Up With Stephen Curry” (from LeBron James’ Unanimous Media and Portal A, produced by Curry) which will follow the two-time NBA best player as he directs the next generation of episodes. “Ryan Garcia: The Fight Inside” (Liquid Light), in which the fighter explores mental health problems with the help of friends of famous athletes and health experts; and “Reunited” (Future Studios), which has been shown as a series of inspiring stories of Americans who have reconnected with long-lost loved ones amid the COVID pandemic.

Snap has also ordered its first original show to UK fans: Chance Fight With Anthony Joshua (SBX Studios), following one of Britain’s top professional boxers as he reconnects and supports his hometown community.

Both of Snap’s new shows are set to debut in 2022 except for “Reunited,” which will premiere later this year. The series ranges from 6 to 10 episodes each.

For previous original shows, Snap has recruited Hollywood stars and local digital personalities, including Will Smith, Ryan Reynolds, and transgender beauty influencer Nikita Dragon. Snap recently featured its first non-English original, “Phone Swap India”.

According to Snap, more than 400 million people around the world watched shows on Snapchat in 2020, including an estimated 93% of the US Generation Z population.

Also Tuesday, Snap announced the launch of a new branded augmented reality creative studio, called Arcadia. The new studio will develop new augmented reality experiences for brand and agency clients. According to the company, Arcadia will be “platform neutral” and will develop AR experiences that can be viewed across apps and on the web.

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