9 Ways to Increase Your Website Conversion Rate
What do you want to do when people land on your site? Would you like them to fill out a form, download an ebook or make a purchase? Whatever the action required, the number of people who visit your site and the number of people who complete the action is known as the conversion rate.
The design of your website will greatly affect your conversion rate. If you are looking for your conversion rate, it is wise to improve your website. The good news is that you don’t have to spend extra to do this.
Here are 9 quick ways to improve your website and increase conversion rates.
1) Clean web design
In the early days of the Internet, there were fancy flash videos and bizarre outbursts on websites. However, those days are long gone. In recent years, a clean web design is seen as desirable.
The tasks on your website should be easy to identify, and visitors should not feel overwhelmed or stuck anywhere. Your website should provide a positive user experience and offer a smooth customer journey that changes.
2) Have a column layout for your website
A column format is what you should put on your website. It looks clean and has extra white space which makes it easy for the user to use the consume.
It’s also less annoying, and your website visitors can easily look at the page. Overall, this improves the user experience and increases the conversion rate. So, design your own page for a one page column layout.
3) Improve your landing page
Landing Page Optimization (LPO) involves optimizing the elements on a website’s targeted pages to increase its conversion rate. When optimizing a landing page, you must first optimize the various traffic sources on your landing page. From there, you can experiment with on-page elements.
One factor you can start working on is limiting the number of actions on the landing page. Start by eliminating unnecessary website navigation elements, additional form fields, or any other unnecessary functionality.
Also, reduce the loading speed of the landing page. The faster your landing page loads, the lower the bounce rate. In contrast, the slower the loading speed, the higher the bounce rate. Lastly, improve your SEO on your own landing page to make it easier for search engines to send organic traffic to your page.
4) Use visual and video for your website
Writing blog posts that appeal to your website is a great way to keep visitors happy and engaged. You can combine it with visual and videos. Users have become more visual and want to see pictures, infographics, screenshots and videos because it’s more fun than words.
So, make sure to use more visuals and videos for your website. You’ll find visitors more engaged with your content, and more likely to share it on your social media. If you’re in a technical space, you can also use more visuals and videos to explain the technical details for easy understanding.
5) Add social proof
Social evidence is a psychological phenomenon that people copy the actions of others, especially when they are not sure what to do in a particular situation.
For example, imagine you’re new to an area, and you’re having lunch. However, you do not know the best restaurant to eat at. what will you do?
If you’re like most people, you’ll probably want to find a one-line restaurant. Why? The queue is a social proof (vote of confidence) that there is good food in the restaurant. So, you convince yourself that you are going to like it too.
When you want to increase your website’s conversion rate, it’s no different. Visitors will look for social evidence to see if they can trust you to do business with them. In online business, they will find testimonials and reviews.
You can start by asking your happy customers to review your business and post it on their website. Make sure they are real customers who have purchased at your business, not the boat. Reviews run in a step-by-step manner will hurt your business.
According to Bright Local, 87% of users read local business reviews online. Also, before affiliating a customer with a business, they will check them at 2-3 places to review. So, make sure you include social proof.
6) Add trust badges to your website
Like social proof, a trust badge encourages visitors to trust your website. By displaying a trust badge on your website, visitors to your site feel that they are dealing with a legitimate business, and they can pass on your personal information to you.
One key trust signal that you can add to your website is contact information. Provide a physical address, contact page, professional email, phone number, and live chat. Also, include your social media pages, Facebook, Twitter, LinkedIn, and Instagram, as they are badges of confidence in themselves.
7) Do not force the user to create an account
If you are an online retailer, remove all unnecessary steps to complete the user’s transaction. In general, it is tempting for a user to market to them in order to create an account with them and make quick purchases for them in the future. However, the hassle of creating an account is complex and complicated.
Therefore, make it optional to create an account at the time of purchase. You can highlight the benefits of opening an account, for example, being the first to know about promotions, deals and special content. However, you do not have to create an account.
If you think from the consumer’s point of view, they are taking the risk of buying your product. If the risk is too high, it will prevent the user from buying you. In order to sell you, you need to eliminate this risk.
An easy way to reduce risk is to offer a guarantee. If the product does not live up to its expectations, the classic warranty will be refunded. When you offer a guarantee, give a 12 month money back guarantee. People are less likely to make a claim than a 30-day warranty. While this may seem controversial, it is true.
9) Chat bots
Consumers want easy and fast ways to stay in touch with business. They don’t want to call and ask for help. They don’t want to fill out an inquiry form and wait for someone to get in touch. They want answers right now, so they want to control the conversation.
A chat boot would be well suited for this. ChatBot is a programmed live chat software that mimics human voice or text answers and lists the answers to their questions with website visitors. Communicates By setting up a chat boot, you can quickly answer users’ questions.
Promote your website
Your website is your digital store. This is where potential customers come to see if they can give you their money. So, make sure you don’t miss any of them while improving your website. With the help of the above strategies, you will significantly increase the conversion rate of your website.
Conversion rate is one of the many factors that you should keep in mind when running a website. How are you picking up headers and web design to impress customers and win wallets?
The amazing user interface and experience with these tips led to poor website design.
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