Home8+ New and Modern Color Trends 2022

8+ New and Modern Color Trends 2022

Color is a key component of any design. Although the colors seem to be the same all the time, it is actually something that is always changing. And as a result, it paves the way for new color trends each year.

If you are preparing to start a new design project, it is important to stay up to date with the latest trends. This is the key to making your designs relevant and attractive to an existing audience.

Today we take a look at some of the breakout color trends that will keep your graphic elements fresh. Instead of just talking about different trends, we wanted to go deeper. So we’ve got real-life examples to show how every trend is being used by different industries.

What kind of color trends will be popular this year? Will there be new trends in color schemes? Or will there be a return to the old trends? Here are our predictions.

1. Black and white web design

It seems that almost everyone is going back to the basics of black and white in website design. Unlike in the past, the difference in the color trend now is that the overall visual in a concert with a black and white color palette does not have to be minimal.

What is lacking in color in design is complemented by other interesting effects such as animations, hover effects, and overall interactivity.

Toggle website

The website for Lou Dos Santos, above, uses hover interactions to generate interest in design. From white bubbles to text changes to showing the cursor, black and white is nothing but boring.

Toggle website

Jerry Wang uses similar interactive effects with an inverted black and white color palette. This style bears a striking resemblance to brutality and is a bit harsh about what really works with the black and white scheme.

Toggle website

Finally, with black and white palettes, some designers are adding a bright or bold accent color to help communicate with each other and show users what to do with the design.

Lime green is a popular choice, as seen in the Hyperframe website above. Other popular color options include orange or bright blue.

The goal is to use a tone that works harder than black and white without deviating from it.

2. One color poster design

A simpler color scheme for website design, as well as printed (or digital) poster designs, is also happening with creations that use only one color.

As with web design, the colorless nature of these projects can help you to further visualize the visual elements on display.

Toggle website

The poster design above uses a dark background and golden yellow to tell the story of this design. Bright, contrasting choices are fascinating and appealing.

This technique works well for poster design as it encourages the viewer from a distance to take a closer look at the overall design. This will be important here with many small words in the middle of poster design.

Color is the key factor in this design scheme.

Toggle website

The difference between the blue block and the black and white image and text in the example above is so interesting that you want to know more. Single color design sets the mood of the poster. (Imagine how different the design might feel if the image were in color.)

This effect can make the poster stand out among many others. With the movie poster in this example, it is probably on display with many other similar poster designs.

Color helps ensure that you see it before all the similar full color options in the surrounding environment.

Toggle website

In the end, a white poster with black text can be surprisingly boring, but with red lines to create an image, this example is interesting and charming.

The use of a color in the design draws the eye into the design without deviating from the words, judging by its size and weight is the most important factor that the designer wants to see you.

The color helps the eye move directly from top to bottom with a flow that provides a slight lightness against the slab type facies.

3. Pastel colors in website design

Most of the new color shades invented by Pantone were in pastel colors. Well, that’s not really a surprise. In particular, many brands and designers are already embracing the new trend of pastel colors.

Dropbox website design is a great example of pastel colors in action.

Dropbox pastel colors

Fun fact, this is not the main Dropbox website. While we were publishing trends for startup unicorn websites, the Dropbox website was different. So we may have stumbled upon an alternative version of the website, which is probably part of the A / B testing campaign.

However, both the main site design and the different shapes of this new landing page for Dropbox websites use beautiful pastel colors.

And Dropbox is not just a fan of pastel colors, many other brand websites like Toggle also use beautiful pastel colors in their designs.

Toggle website

Another example is the Bootstrap website template. The website also uses pastel colors in a variety of layout styles.

pastel-color-template

Why are pastel colors so popular? It may have something to do with the pleasant and calming effect it has on people. It’s a feeling that is hard to describe, but when you look at a design in pastel colors, it gives you a sense of relief.

4. Gradient color in icon design

There was a time when designers were embarrassed to use multicolor color schemes in their designs. Today, things are different. The use of color palettes with vivid and varied colors is encouraged. Because now it stands for something more meaningful than just random colors.

Maybe that’s why we see so many designers adopting gradual color schemes. Especially when it comes to icon design, we’ve seen many brands like Instagram take advantage of this trend. The latest brand to join is Mozilla.

Firefox logo

Mozilla introduced its new Firefox rebranded icon design in June 2019. Firefox always had a colorful icon design. But this new style took things to the next level.

Firefox color palette

Their new color palette included different colors and shades. The company says the new icons will help the brand stay relevant “for a long time to come”.

Are gradient icons only suitable for product icons? not at all. You can also use them on website design and app interface. This business icon pack is a good example of this.

Business Icons

5. Retro neon color in logo design

The retro color schemes of the 80’s are making a comeback. The use of neon colors, especially in logo design, is something that has been gaining momentum lately.

A great example is the brand logo we found on Dribble. It is designed for a Russian software company called ZenClass, which specializes in online learning systems.

ZenClass logo

Consider how it uses bright neon colors with a mixture of gradients. It’s really mesmerizing enough to see.

Although this trend does not apply to most branding and logo designs, it has its own audience. Especially with the popularity of future cyber punk designs, this neon color trend is most relevant for technology and gaming related brands.

Neon color logo

6. Matte vintage color in label designs

The use of vintage themed designs in labels is very popular these days. Label designs in particular, which use washed and matte vintage colors, attract the most attention. We’ve seen color trends in everything from clothing labels to coffee packaging and more.

Label of Palm Coffee Roasters

Why is this label popular in design? The main reason for this is that vintage colors look amazing when printed on cardboard and paper bags.

But recently, we’ve seen this new trend take it a step further. And even appearing in beer can be labeled.

zilker brewing label

It really amazes you, are we lagging behind in the following design trends?

Mountain vintage badge

7. Black and gold color in product design

The classic black and gold color mix is ​​a trend that never goes out of style. This color trend has always been something that represents beauty, class and luxury. Of course, we can expect it to remain in place this year as well.

The question is what kind of brands and designs will adopt this everlasting trend in the future? Well, what about the beer brand?

Cooking nightlife

Nightlife Brewing is a state-of-the-art wine brand that adopts the classic black and gold color trend for its product design. As you can see, it looks amazing, especially when used with Art Deco style designs.

MGCO soap

MGCO Soap Company has succeeded in furthering this new trend by using dark green and gold color designs for its soap packaging designs.

A collection of laurel sheets

8. Dark colors in app UI designs

It seems that every app on both mobile and desktop platforms is getting dark mode these days. With the introduction of Android, iOS, and even Windows Dark user interfaces, it is now standard practice to add a darker mode to every app.

Google first introduced Dark Mode for its Gmail mobile app. After WhatsApp. Even Facebook now has a dark mode for its web app.

Facebook Dark

Needless to say, we’ll see more apps using darker UIs in the coming months. Of course, we expect designers to be creative with this trend.

Dark App UI

It doesn’t always have to be black and white to create a dark mode for the user interface. There are many darker shades of colors that will help create an amazing dark color mode for apps.

what’s next?

In the ocean of colors and design trends, we are confident that these specific trends will continue till next year. And hopefully for many years to come. Especially since they have been endorsed by some of the world’s biggest brands, you can safely use these trends in your design projects.

What kind of new color trends will emerge next year? Tune in next year to find out.