7 Ways To Promote Your UX From Your Website (And How To Do It)
The user experience is a conversation that is part of every website or app design conversation. This is probably one of the first things you choose about functionality, customer travel, and visuals.
But do you talk about UX in the big picture of designing your whole brand?
Your website or app UX needs to go beyond the website and everything you create to create a more consistent and unified brand presence. Thinking about the user experience for all the designed elements can help consumers visually integrate brand content and how people feel about your organization.
Now it’s time to start thinking of UX as a visual (and functional) extension of the user experience. (The examples here provide a good UX as a starting point that can extend to other parts of the brand design that you may already be aware of. Think about how you can enhance their web user experience. How to connect with other elements you know.)
1. Third party add-ons or plugins.
Is your primary website linked to a third party tool for some kind of functionality? From forms to competing apps to purchases or ordering tools, everything that works with your website should look the same.
Sometimes this custom level does not come out of the box and requires the expertise of the developer.
But think of the high cost of permanent UX here. If you ask visitors to a website to make a purchase and the link does not appear to be part of the same design, users may be confused or think they have made a mistake. Bad links between user experiences can lead to lost conversations or sales as users leave the site.
This is true of almost anything you link to a website. If you use a tool or plugin for a specific functionality, the first thing to check is whether it will work with your current theme or design. If not, another solution can be guaranteed.
Remember website users like consistency. Not only does it help with visual comprehension, but it also makes the design intuitive, making it easy to use that visitors will love.
2. Email marketing.
The conversation from your brand to the subscriber’s inbox should look like your website. Think of email marketing as a website extension.
When designing email templates, think about how to create a level of visual consistency with similar color and white space choices. Maintain your font and color palette. Use the same image and sound. Copy style for headings, subheaders, and buttons.
All of these little things will help you identify and instantly let users know how to communicate and engage.
3. Phone calls or SMS.
The user experience can be extended to both spoken and written elements. As more and more brands use phone calls or text messages to communicate with the audience, these design elements should also fit.
Use the same language and accent of the website – authentic, comfortable, and photograph where applicable.
Think about phone calls as well as the audience. What kind of voice would a visitor expect to hear? How will they sound? This is an additional level of user experience to think about and match the overall customer experience starting with your website.
4. Advertising and promotions
Have you ever noticed that a product is advertised just to go to the website and it seems to be completely different? Not only is this a questionable ethical experience, but it can also ruin the user experience as the visitor has to think hard to find the connection.
Like email design, ads use the same visual structure and elements that you use in website design. Visual connections will help users connect more quickly and hopefully stay focused on why they clicked on the ad to do something on your website.
A solid UX, in this example, can help lead to more conversions.
5. Print the product.
User experience is traditionally a term that refers to online design and functionality, but it applies equally to printed designs.
Brochures, posters, flyers, or anything else that you create that is linked to a website or brand image should include visual elements and texture.
Although the canvas is different, the design structure should be such that there is a clear connection between the pieces.
6. Social media
Social media platforms don’t have much control over your user experience, but you can design images, posts and other content to make it feel from your website to social media.
The biggest factor you can control is the sound and tone. While emojis and gifs are popular elements of social media, do they match your brand’s environment? Use them only when it feels like your organization or business.
Also, think about messaging and commenting. These elements are more commonly used as a basic or first point of contact for customers or people with questions. If you use these functions or tools, they should be managed in the same way as other customer support methods with similar responses and options.
7. Physical products or places.
The user experience you create online also applies to physical spaces and products. Your location, product or packaging should feel like online in real life.
The challenge is which one to design first – live experience or virtual experience? The answer is likely to depend on how well your business is developed.
Some design elements online – images of physical locations or products, permanent sounds, as well as images – can better combine these experiences to better interact with customers.
Personally designed elements – pointers, furnishing ads, customer service – should keep the mood of the website. You may even consider showing the website on unused screens to create a stronger connection between physical and online experiences.
Do you have a consistent user experience in your design? What can you do today to initiate further adjustments for brand recognition and consistency?
Start thinking about these things from the beginning with new projects and use these elements as a guide to take you back and make existing projects a more synchronized user and customer experience.
With so much visual clutter, it’s just another tool to help you and your users understand more about your organization or company and everything related to it. Make the most of it.