7 tips for selling and selling goods online
Have you ever started looking for a new shirt or gift and thought, “I can make a much better design than what I’m looking at here?”
With a little planning and some good ideas, you can design and sell online merchandise featuring your artwork. This has become easier over time with the many markets as well as the options available so you don’t have to pre-order a lot of inventory.
If you’ve ever thought about designing and selling online businesses, keep reading. (Note: The images in this article are from Envato Elements, which has a ton of graphic design assets that can help you create a product.)
Start with an item or design concept
You can start slow with a single item or a unique design and sales proposal.
USP will help you explain to your audience what you sell and why it’s better than alternatives. Much of this information will revolve around your design as a designer and your style as a design element.
For most designers, the sale of commercial goods begins as a passion project and then grows over time. Start with something you like. And then display this design on related items, such as stickers, shirts or coffee mugs.
From a technical point of view, the most important element about your design is that it is in the form of a vector so that it can be scaled to print on different objects. After that, it needs to be copied. (For example, a very detailed piece of line art will not present many fabrics better.)
Sales options include physical trades or digital items (such as plugins, themes, stock photography, or design elements).
Lastly, you want to make sure that you adhere to trademark, copyright, and licensing guidelines to keep your products safe.
Select a platform
What you’re selling can help determine where you plan to sell it.
Different markets are available for trade of various designs. One of the best places for you is where people are looking for what kind of product you are selling, and it has a fee / commission structure that makes sense to you.
Selling on a proven platform may cost you more due to transaction and subscription fees, but you can get some marketing value from your markets, to help you see your product.
Most designers find that starting with the market. From ATC to Craft Market to Cafe Press to Amazon – can be the springboard for commodities, pricing, and more free e-commerce.
Depending on what you intend to sell and where you are selling, you may not be limited to a single market and list multiple locations in one place.
Consider printing on demand or presses
The biggest expense of selling any kind of goods is inventory.
If you want to put your design on a shirt, for example, you may need several sizes, colors and styles. This is a significant investment. (Also you have to store and send it all).
Print on Demand vendors allow you to upload designs, select what you want to sell, and offer a “royalty” based on the purchase price of each item.
Print on demand and pre-orders can eliminate some of these headaches and help you with design experiments without huge investment.
Print on Demand vendors allow you to upload designs, select the items you want to sell, and offer “royalties” based on the purchase price of each item. Margins aren’t usually very high, but it can work well for items that have a lot of options and aren’t market-tested. Most print-on-demand vendors do everything from design to design, making it a low-risk, low-effort merchandise option for you.
Another bonus of the print n demand option is that you can upload your own design and order items to test the quality and use as an image for advertising. (Real life product photography can have far more impact than fun.)
That’s how presses work, people have the ability to order something, and everything is printed and ordered at the same time. This results in a large margin for you, but since everything is held and printed, there is a delay in the customer’s acquisition of the item and it is shipped at the same time.
Presel Mall (thinking it works a lot like Kickstarter) needs a strong marketing effort on your part to meet the minimum order. This is a service that is being offered by as many local print and shirt shops as possible so you can work with a local partner.
Focus on the design element or theme
If you’re passionate about merchandise, chances are you already have tons of ideas floating around. Slow down and focus so you don’t get burned.
Work with the design you have created to sell it well. With physical trade in particular, there are many factors to consider.
- What kind of items should the design be on?
- Which colors of commercial goods are suitable? Do you need other design for light / dark dark equipment? li>
- Do the items match the needs and wants of your target audience? (Such as having children’s designs on baby-sized items.)
A design theme can help you connect with a loyal and repetitive audience. If you design them with bicycles, for example, past customers will come back for similar items.
Ask for experience and feedback
The small batch will provide an opportunity for commercial equipment design and experience. Allow users to leave reviews. The items that cost more are worth the time and effort to put in your online store.
If an item gets a bad review, try to point out the problem. Is this a design? Products printed on it? Shipping or price?
All of these things can help you improve your sales model over time.
Promote your store
Now, this may be the hardest part for many designers. A great design will not sell itself. You have to work on it.
Without advertising your design shop online, it will be difficult to generate sales.
It can cover everything from word of mouth marketing to printed material (flyers or business cards) to online advertising or sending emails.
Key marketing tactics include:
- Highlighting new products
- Offer coupons or promo codes
- Showcase the best sellers or the highest rated items
- Reference or associated bonus
- Influencing marketing
Expand e-commerce on your website
Once you get a good sense of how to sell a trade and what works and what doesn’t work for you, it may be time to move on to a market or platform-based sales tool. Go to your eCommerce website.
For a while, some sellers work with a hybrid model when they exchange.
The reason many designers move to sell products on their site is because they have control over the design, items and inventory of the website, and are likely to maximize profit margins without so much commission and fees.
The main difference when you visit your eCommerce site is that you can switch to a model where you can handle everything from printing to packaging. Is handled. If you don’t have a co-worker with you in the background for this part of the business, this could be a time-consuming plan.
Designers selling digital products. Or people who have a lot of inventory variations – often find the most success in selling on their own website.
To draw conclusions
Selling goods online can be a fun way to earn a little extra income as a designer. But it must be a crazy plan to succeed. You should enjoy the effort required to create wealth and get it in front of buyers.
If nothing else, you can frustrate yourself by starting small things and designing and purchasing for an organization that includes you to see if selling custom designed merchandise is for you. Or not.