7 Site Enhancement Web Improvement Ideas
Web design is a key element that sets a website apart from its competitors. About 73% of companies invest in web design to outperform their competitors. Statistics show how important website design and quality is to business owners and consumers.
Visitors to the site prefer aesthetically pleasing websites. They are in favor of better quality and working sites. They are most likely to be replaced by unattractive and flawed websites in a matter of seconds. The look and feel of the website matters and says a lot about your brand as a whole. Therefore, it is important for business owners to have a capable and attractive online presence to attract as many customers as possible.
In this article, we will discuss seven ideas for improving the web, so consider hiring a web designer now and start working with them on your web page.
Top 7 Ideas for Improving and Strengthening Your Website
The first step for you is to work out a plan of action with your web designer. Make sure the following ideas we’ve mentioned are part of your website improvement plan and start working on those ideas one by one.
1. Go with your brand style.
Each brand has its own style. The brand’s consistent style makes it memorable for consumers. You cannot change the style of your entire brand in the name of improving the design. Doing so will destroy your brand identity and identity. Therefore, you should create a style guide that includes your brand:
- Page layout
- Color scheme
- Typography and fonts used.
- Logo design
- How images are displayed on the site.
- Button layout
The key to improving your web design is to stick to the basics of your site and just adjust the design and colors a little bit. For example, if you change the color turquoise to dark turquoise or blue. Doing so gives you a new and shiny vibe as well as staying true to your brand style.
2. Improve web page speed
Improving the speed of your web page is an important aspect of improving the quality of your site. If your web page is too slow to load or unresponsive, it takes users seconds to modify the websites. Your site should load fast to provide a great user experience.
In addition, improving your site on a regular basis helps your website rank higher on Google search engines. Google indexes and crawls websites for keywords and related content to rank the website on search engines. If your website loads fast and works properly, and ranks high on search engines, it will appear at the top of search results. Google prefers the user experience, so you should too.
3. Simplify your navigation bar
Navigation bars on websites are like maps. This makes it easier for users to navigate your website and find the content they are looking for with the simple keywords displayed on your navigation bar.
Therefore, your navigation bar should be simple and straightforward. Avoid using complex terms or overcrowding in the navigation bar. Minimize categories and keep them specific to your brand needs. A crowded and sophisticated navigation bar can overwhelm your users, and they will quickly switch sites.
You can also list other key pages below the main categories. It simplifies and simplifies the user experience.
4. Use white space.
White space is important for every website. Dragging all kinds of information and images to a clear place on a web page can have a negative effect on the website. A web page full of information will look very crowded and will overwhelm the site visitors. Users only search for important information, but if you provide them with too much information to fill the space, it can be overwhelmed by user-switching sites.
White space gives readers a sense of freedom and freshness. White space is an essential element that positively affects the overall layout of your website.
5. Make your website mobile friendly
Mobile devices account for half of the world’s web traffic. About 54.8% of global website traffic is generated through mobile devices. This proves how important it is for your website to be mobile friendly. If you fail to optimize your website to work on a mobile phone, your site will not be adjusted to Google’s algorithm to crawl through the mobile version of the website. And it will ultimately affect the overall layout and SEO ranking of your website.
6. Proper use of titles and sub-titles
Formatting your content is also very important for your website. Using appropriate titles and subtitles with appropriate fonts helps to improve the overall web design of your website. If set up neatly, it makes it easy for users to get your content.
A well-formatted webpage makes your website more aesthetic, attractive, and organized and forces users to stick around for more content.
7. Proper use of graphics
The use of graphic images and GIFs in your content keeps your users connected to your content. A long screen of text without any pleasing visual elements makes the web page look boring and dim. Users quickly switch from such uninteresting websites.
However, there is also a thing called ‘too much graphics’. It is important to know the fine line between too little multimedia and too much multimedia. Adding too much graphics can overwhelm users. So, if your page has about 500 to 1000 words, you should use about 2 to 3 images or other multimedia. And if the web page contains more than 2000 words, use 3 to 5 graphics.
The design of your web page greatly influences the traffic generation of your website. Therefore, you should start working on your web design right away. You can hire a freelance web designer to get the job done quickly. Hiring a freelance web designer will get your work done almost immediately and at the cost you want. So, hire a web designer and start working on improving your web design.