7 GA4 features that (hopefully) reduce your hatred

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7 GA4 features that (hopefully) reduce your hatred

Change is hard. I understand

And functionality is important. I got it too

For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it didn’t seem to have much of an offer – however, not enough to justify the change.

However, we are now closing in on a year that is over and we are finally seeing some exciting features. Here are 7 things you can do in GA4 to help you hate migration a bit.

Getting Started with GA4: Google Analytics 4 Features

  • Forecast analysis.
  • Create custom reports.
  • Create and detect 300 events.
  • Create and track 30 conversions.
  • Customize automatic tables.
  • Flawless identification.
  • Easily create audience sections.

1. Forecast analysis

Google Analytics 4 was originally called “The Future of Google Analytics.” And honestly, I’m kind of excited about that.

The GA4 composite machine is full of machining and artificial intelligence.

Now, this is not to say that Universal Analytics has no ML or AI. But it is much more useful in GA4.


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After compiling purchase events, Google will begin collecting the data needed to prepare Predictive audience For example, for buyers (and churners) on your site.

Predictive analytics are not groundbreaking. Forecast analysis for free? Now that’s a big deal.

Once populated, you can use predictive audiences throughout GA4 as comparative classes. You also have access to predictive metrics in Exploration.


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2. Create custom reports (not dashboards)

In Universal Analytics, you have access to custom dashboards and while they are excellent, they are not wide at all.

In GA4, you have access to Exploration (the first analysis center), which enables you to create custom reports. These reports are designed like an Excel workbook – with the tabs at the top, and each tab with its own separate data.

The revelations allow you to create table tables or visual cues to better understand oppressive paths, chimneys, or layers.

After creating a new Exploration report, you can share the report with specific people, print it as a PDF, or download it as an Excel workbook.

3. Create and track 300 events

Relying on web developers for everything related to tracking is 2019. You don’t need to add a developer every time you need something to track GA4.

In fact, most of the basic events for you in GA4 are already detected between automatically tracked events and better measured events.

Don’t be afraid if you don’t see the events you want to keep an eye on either of these lists. You can create new events on the platform.

These events are usually created by modifying a pre-tracked event or using pre-tracked parameters.

Probably the best news is that you have to create in each of these 300 events per property.

Event layout screen in Google Analytics 4.

4. Make 30 conversions and keep track of them

Yes, you can delete them too!


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Conversion tracking in Google Analytics 4 is much easier than tracking an event. Once an event is detected in GA4, you can simply toggle it and mark it as a conversion.

In Universal Analytics, you only have access to tracking 20 conversions (targets) and they are permanent.

In GA4, you can track up to 30 conversions and delete conversions because they are no longer needed.

5. Customize automatic tables

If you started with Universal Analytics, you probably got used to seeing a lot of data tables.

Although these tables are usually helpful, they are not easy to combine when you want to see another metric or dimension. Of course, you can add a secondary dimension. But that’s about it.

In Google Analytics 4, anyone with access to the admin can customize any data presented in any report!

Not only can you order dimensions and measurements during this session, but you can actually save the view so that it stays the way you want it to look.

Report customization in Google Analytics 4

6. Flawless detection

Once again, Google is softening the muscles of its machine learning and artificial intelligence. Now, you’ll find flawless identification on most GA4 line graphics.


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Instability is detected when Google anticipates something is going to happen to your site, but it doesn’t.

Should you make ڈالر 10,000 a day and not? This is anomaly.

This eliminates the need to try to determine if something was statistically significant. Google is telling you for free.

At a glance, you’re able to see what you need to see.

But if we can’t tap into the explorations in it, what would be such a sweet feature? In investigations, you are able to detect flawless identification for line graphs and determine sensitivity and learning duration.

These are just some of the goal setting shareware that you can use. (Did I mention it for free?)

There is an anomaly in Google Analytics 4 search.

7. Use classes once

A bit of my personal pet offer in Universal Analytics was that whenever I wanted to filter the audience, I had to create a segment.


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It wasn’t that bad in itself, except for the fact that the part was stored until I deleted it – which I didn’t.

In GA4, you can create audience segments without any protection. This is done using the comparison tool on each reporting page.

If you want to create a permanent audience segment, you can do so by creating a segment on the Creation screen or in Exploration. Select Build an audience Before saving the class

what’s next?

That’s a good question. GA4 still lacks features that seem to be easy to create. Things like Google search console integration and site speed metrics don’t seem to work, but only time will tell.

Even without some of these basic features, it’s still time to step into GA4.

It’s not ready to be your only analytics platform, but it does offer enough to stay on your radar and collect data for you.


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Also, we all know that one day Google will use it for us. Also, prepare now.

More resources:

Image credit

All screenshots by the author, July 2021

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