7 Essential Design Tips for Killer “About Us” page.

Creating an incredible brand experience for an end user is more than just designing the right homepage or arranging a series of great product pages.

Effective website design provides important information about a company, through everything from font style to image selection. This representation of brand identity is no more important. in regards to Page.

People are often confused. in regards to Page with Contact Failed to use the page or it properly because they do not know what to say. However, creating a page that addresses the audience can be extremely powerful.

What about the page?

The first step in designing a great page is to understand the purpose of the space. This is not just a website page that explains what the company does.

The page is an introduction to the company’s story, its brand essence and personality.

Properly covered, it will withstand a great deal of adverse conditions for the business and its customers. It will highlight the values ​​that resonate with the customer and make it easier for the customer to trust the business.

Yellow Leaf Hemax Company starts with a video about its video page.

As you scroll through the interactive site, you discover new elements of the company’s story, including what gave birth to the business and the brand’s mission.

Yellow Leaf lets its visitors know what the company has done by using authentic images of real people from outside content and bold references.

There are even pieces of customer case studies for social proof.

Pages are relevant because they provide customers with a way to make a real human connection with the business. Harvard professors say 95% of purchasing decisions are emotional. We don’t buy things just because we need them. Instead, we look for companies that we can contact to solve problems.

Using a page about an attitude, personality, or just what makes a business special is how designers can ensure that end users will care more about the business.

How to make a page stand out.

So, how do you distinguish about the page?

Because every company is different, there is no one size fits all strategy for everything. However, there are some important steps to consider when going through the design process.

Here are some helpful tips to successfully draw attention to the page

Step 1: Decide what to include.

It is tempting to assume that a complex about the page will lead to a strong relationship between a brand and its customers. After all, the longer the story, the more the customer knows about the company – right?

While it is important to include a lot of valuable information on the page, it is also important to remember that today’s users are less on time. They don’t want to spend hours scrolling through a section of a website. Instead, they want access to quick, easy pieces of information.

Joseph Payton is effective about the page because he cuts the story into cut-sized pieces. Each piece of information sheds light on valuable insights for the customer. In addition, hand-drawn images and animations make the experience feel like you know Joe deeply.

Before you start designing, ask yourself:

  • How much text does a page need? How much space is needed for a copy? How can you visually spread the content?
  • Which parts of the page should be included? Does for example. Need a contact page link or a contact form?
  • How does the page link to the rest of the website? For example, can you combine things like case studies and reviews with references to link to more websites?

Step 2: Clear the mission statement.

In a world where emotions affect buyer behavior, customers and clients want to buy from companies they trust. It is no longer enough to have the right product or price. People want to know that their business has a human connection.

On some pages, it is difficult to pinpoint the true mission of the company. Looks like you have to scroll through endless paragraphs of text to make your own guesses about what matters to the company. However, the well-designed page keeps important information at the front and center.

For example, on our Apptopia page, the subtitle tells you everything you need to know about the brand. This title immediately tells the audience if it is necessary to read it to know more.

The best pages about us often include more than just one sentence of text. But it is important to point out some important details from these pages and draw extra attention to them. A larger font or a different font color may be best for this purpose.

Alternatively, if it is difficult to turn a company’s mission into a message, it may be possible to create an entire segment at the top of the page dedicated to this information. That’s what the Thomas Shoe Company does.

Step 3: Invest in the right trust elements.

People aren’t always sure who they can trust these days.

There are millions of websites and billions of companies. Not every one of them is going to appeal to every customer. Since a page is about establishing an important human connection between a business and its client, it is important to enforce trust as much as possible.

The good news is that there are many trusted elements you can embed about a page to make it more popular. Reliable reviews and star ratings taken directly from companies like Google are a great way to show that the company is already impressing its followers.

Excerpts from your clients or sections of case studies that you can copy about the page is another great way to show your authenticity.

You can even take an approach like Aja Frost here and embed real data and graphs about the page.

A particularly helpful way to make a website page more reliable without taking up too much space is to apply trust stickers. The badge that shows all the right groups and the regulators approve the company is a great start.

Even displaying company logos can be a great way to deepen the reach of those for whom the business previously worked in slideshows.

Step 4: Describe the brand personality.

Brand personality is reflected in the tone of voice that the company uses for its content. You can see the personality of a company in its choice of colors on its website. It has fonts that convey the message, and videos, images and other unique strategies that every business uses.

Although a brand personality needs to shine in every work of the company, it is important on the page about it. This is the environment where a customer first gets to know a business. As a result, consumers should immediately recognize what kind of brand arc type they are dealing with.

For example, take a look at a page about eight hours a day. The first thing you see is a picture of two people laughing. This means you will immediately feel friendly.

As you scroll through the page, you are greeted with friendly, informal copy bright colors and useful information pieces. Everything feels comfortable.

When you get to the bottom of the page, you find a bunch of data that makes the company look more trustworthy. It has links to social media pages and a partial client list that includes brands such as JCPenny, Wired, and Purina.

Using the right combination of fonts, copy and imagery, this page tells you what to expect before starting a conversation with the company.

Step 5: Take visitors on a time journey.

Showing customers where a business is running like brand mission statements and values ​​are great. However, it is also able to give people an insight into where a brand already exists.

Many buyers today are not comfortable buying from brands that have not spent much time in their chosen industry. They want to see that the people they are working with have a lot of experience, heritage and background knowledge.

What better way to show all these things than a timeline of success? Here is an example of how Marshall describes his history by mentioning various important historical milestones.

However, the timeline of events does not have to be complicated. If you don’t want to overwhelm visitors with a text wall, a real timeline offers quick and easy insights into what the business has done over the years.

Another option might be to have a few key statements from the company’s timeline, then link to a separate “History” page for those who want to know more.

Step 6: Show the human side

People don’t buy from business, they buy from other people.

About the page is not just an opportunity to show customers what the company does. It is also the introduction of the people behind this organization. Exhibiting team members who have contributed to growth and sustainability makes the organization even more attractive.

Obviously, if a team has hundreds or thousands of employees, you will not be able to list them all on the page. However, the page should generally include some insights about the C-suit and key staff members.

Choosing company photos is a great way to introduce your team. However, you may want to consider other options. For example, to maintain their unique brand, the Tunnel Beer team has designed to draw their own bear icons that represent their personality.

The design is cute, and it’s a great way to show what makes a company unique. At the same time, using an example like this means you can avoid the hassle of trying to show all your business photos permanently.

Step 7: Show values ​​with visuals.

Finally, as we’ve mentioned many times in this guide, there’s an essential place on the page to reflect the values ​​of your business. These are the basic principles that guide you in everything you do. They help tell customers what’s important to you and keep you from going the wrong way.

However, you are not limited to highlighting your values ​​through copy and nothing else. You can also introduce customers to things that are important to you visually. Graphics or illustrations that highlight important aspects of your business are a great way to share information without relying too heavily on text.

Videos are another great option, especially if you have a lot to say but don’t have much time to say it. That’s what Ben and Jerry do.

You can also find a series of “issues” that concern the company on the website. This means that people can learn more about democracy, racial justice, fair trading, and what Ben & Jerry is doing.

Such visual elements are a great way to give a page more pizza. In addition, they appeal to people who want to know more about your company. no Always want to spend time reading through text.

Improve pages.

Don’t think about the page later.

It’s an important part of showcasing the company’s unique style and personality. Used properly, these pages provide important information about everything the business stands for.

Use the tips above to give more meaning to the design of your page, and remember to pay attention to how much your traffic and conversions increase with each update. Better about the page can help you further conversions.

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