Creating links is not easy and it is difficult to navigate the link building landscape these days. Many agencies and platforms out there claim to work incredibly well, but it’s hard to know who to trust.
Some services use white hat link building techniques that search engines like, and others use unnatural tactics to create low quality links.
Link building is the process of actively searching for backlinks from another website to your website.
Having high quality links to your site is one of the most important ranking factors in Google. This is an important sign of trust for search engines and a sign that people like your content and your brand.
Numerous ethical, white hat link building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content.
A link building service is a company or platform that will help you increase the number of backlinks to your website.
While this sounds great, the problem is that real quality link building services are hard to come by, with many providers simply getting low quality links through spammy strategies that Google doesn’t like.
That’s why we’ve compiled a list of the best link building services to help you get better SEO results in an ethical, white-collar way.
Suggested suppliers: LinkBuilder.io
Using an expert link building agency is the best option overall as they will use many different link building strategies at their disposal to build high quality backlinks to your website.
This option is perfect for people who want to completely outsource all their link building efforts and rely on experts who will develop custom link building strategies for your website. ۔
The quality of services there varies greatly, and you will need to work hard to ensure that any provider is right for you.
Key considerations for hiring a link building company:
Analysis – They should analyze the competitor in detail to find out how many links and what kind of links other successful sites are generating. This is something we put a lot of emphasis on LinkBuilder.io.
Custom link building strategies – Make sure they are suggesting link building strategies to build links that are primarily relevant to your industry. In addition, they should have a roadmap for how they will create a link building campaign.
Pricing – Most agencies will offer different types of link building packages with different price ranges. If the price seems too good to be true compared to other services, it could be a red flag that the quality of the links is not good.
Samples – Always ask for link samples and link building case studies. This is by far the best way to evaluate the quality of their work to ensure that they are getting links from high quality websites.
Team size – Often, large link building companies see their quality decline as the team grows in size. – A change in mindset shifts from focusing on high quality to focusing on growing your business.
Suggested suppliers: Pitch box or group high
Link building outreach platforms will help you find relevant bloggers and websites that you can email and try to get backlinks. They are an essential game changer for anyone serious about link building.
This service option is best suited for in-house marketing professionals who manage inbound link building. You will basically have your own link building CRM, which can save time for link building prospects, email and follow up.
“Help the Reporter” is a platform that connects skilled journalists with sources who specialize in a particular subject.
Active journalists use the platform to gain insights from experts in any field, and hundreds of requests are received daily from authors on major sites such as Shopify, Yahoo and American Express.
If you can respond to their request and offer your opinion in their article, they will give you back the source link of your website.
This is an incredible (and free) link building service that can help you remove some of the most authoritative backlinks.
Suggested suppliers: SEOBuilder.com or BrightLocal
The fact is that the majority of local businesses only have links to directories. Draw a backlink profile of any local dentist or ophthalmologist in your area, and you’ll see that Google’s top ranking websites also have tons of directory links.
This tells us that quote links (also known as directory links) are a very natural type of link for local business. Given that most sites are only ranking well with this type of link, they are obviously very effective.
If you are a local business owner or agency owner whose client is a local business, I would strongly recommend finding a good referral service. Creating niche directory links is a real hassle, and they will make your life a lot easier.
Suggested groups: B2B Bloggers Boost Group
Social media and slack provide an incredible opportunity to build links for those who want to spend time.
There are a lot of people who create amazing content for many different brands and companies. What these groups do is take advantage of the opportunity to build links.
Here is an example of how it works:
- A group has been formed with the writers of the tested material. These could be people who work for an individual brand or freelancers who work with a number of companies.
- One author announced that she was writing a blog post about marketing for a well-known SaaS company.
- She asks the group if they have any resources that are suitable for her article.
- If she finds the source useful and genuinely useful to her readers, she will add a link.
- The person he linked to now owes a link.
So basically, this system has currency links. However, since they are all tested and talented authors, they are only going to link to the best content.
What you end up with is a self-made system where people share links to other great stories – it’s a win-win for everyone.
The caveat is that this particular type of link building works best in the B2B / SaaS space. If you want to create links to your pet website, you’ll be better off finding a group that has a variety of pet bloggers.
Suggested suppliers: Podcast bookers
There is a growing number of podcasts in every industry that can be imagined, and podcast hosts are always looking for the best guests for the interview.
This is an incredibly powerful way to combine brand and company awareness in addition to backlinks, as the host will always link to your site.
If you were lucky enough to land a podcast with the choice of Tim Ferris (not very likely), it could literally blow your business into the stratosphere.
The only downside is that doing a lot of podcast interviews can be very time consuming and mentally exhausting unless you enjoy something like this.
Suggested suppliers: Fractal
Digital PR involves capturing high quality content and sharing it with relevant journalists who want to cover the story.
If you can find a digital PR company that is able to create content that is constantly picked up by real journalists, you will be rewarded with links to some super high authority news websites, which That is the sacred place of link building.
There has always been an interesting crossover between PR (public relations) and link building as both activities often pursue the same goal. The value of backlinks is something that is becoming increasingly prominent in the PR industry.
Link building services to avoid
It wouldn’t be a comprehensive guide if we didn’t even talk about the link building services that you should avoid at all.
- Private Blog Networks (PBNs) – This is a black hat link building technique that involves building a network of websites specifically designed to link to other websites. This is an open attempt to manipulate search engine rankings. Most PBN providers will rent you links to sites that do not meet the time limit.
- Web 2.0 – This is a very old link building strategy that involves creating your own blog on blogging platform sites like Medium, TypePad and Webley, with the idea that you can ‘pug back’ from this domain authority. can. These are just too inefficient, and most service providers will spam a large amount of links. Not Good!
- Link Farms – These are large groups of domains that are often purchased by the same owner who was created to fool novice link builders. On the surface, they have good DA scores and good metrics like good organic traffic. However, once you look under the hood, we realize that the website is ranking for spammy keywords and is only designed to sell links.
Be careful when investing in link building
We all want better search engine rankings, and most SEOs understand the value of inbound links. That’s why it’s important to be careful and cautious when it comes to investing in link building, take the time to do your research, and make sure you choose a service that will help you in the long run. Provide a positive ROI.