5 Ways to Improve Your SEO with Third Party Reviews

Third party reviews offer invaluable insights into your business from an unbiased perspective. They also build trust with potential customers, who can help guide their decision to buy your product or service.

In fact, about half (42) of Internet users in the United States offer reviews of other users as a feature that increases their chances of buying the product.

When compared to first-party reviews, third-party reviews may also appear more reliable to searchers. After all, a business is unlikely to publish negative reviews on its website.

Whether you want to turn searches into sales or improve your search rankings, focusing on increasing your search engine optimization (SEO) efforts can achieve both. Reviews are a heavyweight local search ranking factor, accounting for 16% of local pack rankings.

How can your business improve the sentiment found in your reviews to searchers looking for your product or service?

And, what are some proven strategies to bring this valuable content to light through SEO?

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You will learn both in this post as we discuss five sure strategies to enhance your SEO and stand out among your competitors from third party reviews.

1. Improve your review score.

The GMB Help Guide states that local search results are “primarily based on relevance, distance and importance.”

Significance depends on how popular the business is, which is directly related to the number of business reviews as well as what customers think about the business.

The Help Guide also notes:

“Google Review Count and Review Score Factor in Local Search Rankings. More reviews and positive ratings can improve the local ranking of your business.

There are several ways to improve your overall review score for your business locations.

First, ask customers who have had a positive experience with your business to leave a review. Not only are they encouraging you to have a positive experience with your business, but they can also leave positive feedback to help you increase your rating.

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We also suggest responding to all of your reviews, positive or negative.

When a reviewer sees that you have considered and taken the time to respond to their praise or complaint, they have a favorable view of your business. This allows the reviewer to recommend your business to family or friends.

It also allows you to control the statement and target your keywords in your response.

Not only will your overall star rating help improve your SEO but also your sales. According to a recent study, 52 consumers will not consider using a business less than four stars and will consider star rating to be the most important review factor.

2. Factor in review speed.

Review speed refers to how often your business receives new reviews.

According to Moose, the Quantity Review, the Speed ​​Review, and the Diversity Review are 15% of the local pack rankings. The constant flow of new reviews also brings new content to your business.

Along with its SEO value, users love reading new reviews to learn more about your business.

Forty percent of consumers say they only see reviews of local businesses written in the last two weeks. In addition, 85% say surveys older than three months are no longer relevant.

Encourage happy customers to leave reviews frequently and make it a part of their purchasing process so that a steady stream of the latest reviews is maintained.

All of these tactics may require new reviews and may appear in Google’s review guidelines:

  • Send email to your customers.
  • Print a QR code on each sales receipt.
  • Send follow-up text after the meeting.
  • Just ask for a review during the transaction process.

3. Pay attention to the volume of your reviews.

Consider this: You are visiting a new city out of town where you want to find a restaurant nearby for dinner. Would you like to go to a restaurant with 10 reviews or one out of 100, with the same rating of both stars?

Most likely, you will choose to dine in the restaurant with more reviews because this restaurant looks more reliable. A solid review strategy can help close the gap of too few reviews to encourage new business.

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It can also help you legitimize your business with search engines.

The GMB help page says:

“High quality, positive reviews from your customers will improve your business visibility and increase the likelihood that potential customers will come to your site.”

The best way to get customers to review is to ask them to do so. If your customers have chosen your email or text marketing campaigns, it’s ideal to ask them to review as soon as possible with your business in mind.

For service-oriented businesses that use the online booking system for their services, upon completion of a customer’s appointment, they should receive an automated message (text, email, etc.) telling them to Comment directly on the experience. Link to skip Google Review

Brick & Mortar stores can also benefit from having a QR code on the receipt that instructs users to leave Google Review.

While all review platforms encourage businesses to solicit customer reviews, it is important not to violate any of the policies. For example, Google says that businesses “cannot selectively ask for positive reviews from customers.”

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In addition, Google prohibits:

  • Employee reviews
  • Requesting a large number of reviews.
  • Paying customers for reviews.
  • Discourage or prohibit negative reviews.
  • Publish fake reviews for your business.

You can read more about Google’s Official Guidelines. Keep in mind that each platform will have different rules and regulations and it is important to check what each one allows.

4. Respond to positive and negative reviews.

The response to positive and negative reviews not only shows the users you care about their feedback, but also confirms Google’s role in SEO.

Google shared,

“Respond to reviews that customers leave about your business.

Responding to every review seems like a daunting task for a business that has multiple locations. However, a good way to get the job done is to create corporate-approved templates.

These templates may be based on your brand guidelines and should adhere to your brand’s voice.

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There should also be a process to increase reviews in your business that requires a more in-depth response, as well as a visionary person who can respond quickly to these reviews.

If your business is just starting out with your review response efforts, focus on responding to negative reviews first, especially those left over from the last few months.

Recent reviews will be more prominent for searchers. Once you have worked on all your negative reviews, you can respond to your positive reviews.

5. Consider the content of your reviews.

Google is constantly evolving to meet the needs of searchers. Their goal is to provide accurate, timely results to end users to create a better user experience.

Still, they rely on business information to deliver high quality results.

Some of this information can be gleaned from the content of your review, such as a customer mentioning the city in which your store is located or the street name where your business is located.

These words send powerful signals to Google that help your business improve its relevance.

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In addition, a review with positive language from a local customer indicates to Google that your business is trustworthy. This applies not only to reviews left directly on your GMB listing, but also to other third party platforms.

Reviews left on third party review sites increase your visibility, increase traffic to your website, and legitimize your business.

Your business can’t determine what a user writes about their business, however, you can ask customers to specify the location where they did business in their review.

This can help your brand continue to gain the authority that Google searches for in its search algorithm.

Conclusion: Why Implement Third Party Reviews SEO Strategies?

Consumer expectations are constantly evolving and evolving with business in unpredictable climates.

These expectations are often reflected in surveys. If your business maintains current trends and maintains a solid reputation management strategy, your path to SEO success becomes clearer.

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Following these strategies will help you improve your third-party review SEO efforts, and as a result, provide your customers with an exceptional experience.

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