4 Social media marketing tools to cover your foundation
Social media marketing tools play an important role in social sales. They give social vendors the opportunity to analyze the success of their efforts, plan and automate part of their social presence, and discover new and interesting content to share with the following. But social vendors often have limited budgets and it is so important that you invest in the right tools to put yourself in the best position to succeed.
As prominent social sales have grown, more competition has prevailed. To get ahead you need an edge. In this article, we discuss the four best social media marketing tools to help you discover new prospects, organize your social posts, find new and interesting content sources, and measure the performance of your campaigns. It’s a crowded scene. There are hundreds of different tools to choose from, each offering its own unique features. However, we feel that these
# 1: Top Search Engine for Social Media – LinkedIn Sales Navigator
Every social seller knows how powerful social media can be – especially for the search for B2B sales. It is perhaps the best source to not only know the prospects but also to learn more about your buyers so that you can position yourself appropriately and talk to topics they care about. LinkedIn Sales Navigator is the key to unlocking all the possibilities of LinkedIn and giving you more information to work with when you start developing relationships with your customers.
Sales Navigator integrates seamlessly with most CRM solutions, enabling you to find prospects that match your ideal customer profile. It also has in-depth messaging and analytics features that make it easy to assess how your efforts are going on the platform. While searching can still be done on LinkedIn without Sales Navigator, it will certainly make your efforts easier and more effective.
# 2: Social Media Scheduler – Buffer
There are plenty of social media scheduling tools to choose from. Buffer is the most popular among them and the device we find most convenient to recommend because it is easy to use. While many scheduling tools are built into larger application suites, Buffer focuses on doing one thing and doing it very well.
Buffer makes it easy to organize social updates across multiple accounts. They also have a built-in recommendation feature that refines their advice over time as Buffer learns about the types of content you want to share with your audience. When it comes to automating ongoing social presence, there are no tools that do it as well (and cheaply) as Buffer.
# 3: Content Research and Collection – BuzzSumo
BuzzSumo is a very useful social media analytics tool that differs from the competition in several ways. Instead of analyzing the performance of your own brand’s social media, Buzzsumo looks at social media as a whole and gives you access to the content that is most shared across different social platforms.
This makes BuzzSumo a perfect tool especially for two projects (the reason why the device has become an industry standard) – material research and management. It’s perfect for seeing what your audience has shared and finding content sources to share with your own audience.
# 4: Social Media Analyzer – Sprout Social
SproutSocial is the perfect social media analytics tool. Sprout lets you measure the performance of your campaigns across all relevant social networks from a single platform, making it easy to track customer engagement and communication from a central hub. It offers a beautiful, informative dashboard that allows you to quickly compare the performance of different campaigns in a selected platform, with customization features that ensure you always have the most useful vision for your needs. It is simple to install, easy to use and detailed enough to make it difficult to choose another solution in this category.
This article was previously published on the blog SocialSellinator.