4 black-led startups in Austin have been awarded $400,000 in funding from Google

Four Austin startups founded by black entrepreneurs have received a huge boost from internet giant Google.

The four startups – Journey Foods, Sandbox Commerce, The Mentor Method, and Tradeblock – were selected for The second wave of Google for Startups Black Founders Fund. The $10 million initiative aims to raise the bar for startups founded by black entrepreneurs.

Last year, Google for Startups provided 76 startups led by Black in funding of up to $100,000. With Google’s second $5 million investment in the US Black Founders Fund, another 50 founders across the country receive $100,000 in capital.

Aside from cash, each company gets up to $120,000 in donated search ads from Google.org and up to $100,000 in Google Cloud credits.

Here are details about the four Austin recipients:

  • Food Journey It addresses issues related to food science and global supply chains. Google for Startups Black Founders Fund “The Google for Startups Black Founders Fund is a powerful step in raising significant funding discrepancies for many founder groups, especially founders of color,” founder Riana Lynn says in a Google press release.
  • Sandbox Trade It helps traditional retailers launch mobile apps. “This support from Google for startups comes at a critical time when brands need a way to improve mobile approaches. The Google Sandbox Commerce investment will help democratize the enterprise-grade mobile shopping experience of traditional retailers,” says Stirling Smith. , the founder of the company.
  • Mentor method It is a platform that helps companies maintain and develop their diverse talents through mentorship. “The Google for Startups Black Founders Fund will help us expand faster and meet the basic needs of companies looking to retain their employees,” said founder Janice Umadeki.
  • Tradeblock It is a social marketplace that enables sneaker collectors to meet fellow collectors and do business with them. “Having Google recognition as part of the Black Founders Fund is a game-changer for us. Its founder, Mbiemoh Gogomo, says… The funds, relationships and comprehensive support that Tradeblock is gaining will take us to the next level.


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