11 Best SEO Books You Must Read Today

What was the last book you read? If you are looking for additional information on SEO and search engine, then there are many books to expand your knowledge.

In this article, we’ve included some of the most popular books on search engine optimization, link building, local search, and search engine by leading SEO experts.

We’ve also included some recent books to help you discover new tactics for your search marketing campaigns.

Enjoy, and happy reading!

Books on search engine optimization.

1. SEO for beginners: An introduction to the basics of SEO

The 11 Best SEO Books You Should Read

This is a shameless plugin for the early leader of Search Engine Journal for SEO.


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SEO for Beginners is a great ebook where you will learn the basics of how SEO works and why it is so important.

This is one of the best books available if you want an introductory book on SEO.

Titles include:

Expert authors include:

  • Lorraine Baker
  • Julie Joyce
  • Ryan Jones
  • Danny Goodon.
  • Dav davis
  • Brian Harnash.
  • Stony de Gator.
  • Dan Taylor |
  • Do it
  • بنج اريولا۔
  • Tyler Harmanson.
  • Julia McCoy.
  • Jeremy Navel
  • Helen Pollett.
  • Brooke Murray

You can download your guide here.

2. Entity SEO: Moving from Strings to Things

By Dixon Jones, CEO of InLinks

Dixon Jones, Entity SEO

In his new release, Dixon Jones promises to “break the mystery and present Entity SEO and Semantic Search ideas in an easy to digest format.”


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Entity SEO: Moving search from strings to objects explains the knowledge graph, the evolution of semantic search, how to become an entity in alignment with your location, and more.

You’ll learn different semantic SEO strategies, how to add relevant structured markup to your content, what to do to get a Wikipedia list (and what to do if you can’t find it), and your content. How to create and view internal link graphs, among other skills and ideas.

If you want to clarify what SEO is all about and how it should be incorporated into your marketing strategy, this guide can help.

3. The Art of SEO: Expertise in Search Engine Optimization

By Eric Eng Consultation on stone temples, Stephen Spencer, And Jesse C. Strichola

The 11 Best SEO Books You Should Read

This is one of the basic things we read in our industry. Whether you’re a beginner SEO or an experienced professional, Eric Enge’s The Art of SEO is a great place to start or to refine your SEO skills.

Eric talks about the basics of search engines: their history, how they review content, and how you can understand what search engines see when they spider content.

You will also learn about SEO planning, SEO implementation steps, keyword research, SEO friendly website development, content marketing, social media, and its role in SEO.

You’ll also find the latest information on the latest algorithmic factors, such as panda, penguin, and search engine penalties.

For one of the best in-depth educational books on SEO in our rapidly complex and emerging industry, Eric’s book should be a staple of any SEO library.

4. Website Psychology: Exploring Cognitive Prejudices, Conversion Stimulus and Modern SEO to Get Massive Results

By Matthew Kapala

The 11 Best SEO Books You Should Read


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If you want to change your website to ensure that searchers turn into leads or users for your business, check out this book by Matthew Capala.

This is her fourth book on digital marketing, following SEO, keyword research, and basic guidelines on Facebook.

5. Excellent website and e-commerce marketing and optimization guide, period

By Stony de Gator
Best Demon Website and eCommerce Marketing Optimization Guide Period by Stony DeGator
This is a recent release from someone other than Stony DeGator. He has been in the SEO industry longer than I remember.

I’m pretty sure I’ve been following it for the better part of a decade (at least).


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In this book, he discusses all the basics and makes sure that you have a strong foundation to move forward. Everything from keyword research to meta tags, and improving your heading tags.

If you are looking for a basic foundation booster for your SEO knowledge, as well as something that covers more modern topics, this book is your guide.

6. Expertise in eCommerce SEO: 10 Big SEO Wins for Any Online Store

By Christina Azarenko
Christina Azarenko specializes in eCommerce SEO
If you don’t know Christina Azarenko, you should. She is an SEO who is already famous and she is shaking the industry with her knowledge. From online courses to proprietary Google Chrome extensions, she does it all.

His latest book is no exception. If you are looking for a book that gives you insights on the latest and greatest eCommerce SEO techniques, here is the thing.


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7. Product-Lead SEO: Why Behind Your Organic Growth Strategy?

By Eli Schwartz

The 11 Best SEO Books You Should Read

Eli Schwartz is an SEO consultant with over a decade of experience helping brands such as Shutterstock, WordPress, Blue Nile, Kovara, and Zendesk with their SEO strategies.

Instead of focusing on step-by-step techniques, Product-led SEO Focuses on the logic and theory behind SEO. Learn how to increase not only traffic but also sales with organic search.


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Books on link building.

8. Link Building Book

By Paddy Mogan

The 11 Best SEO Books You Should Read

Paddy Mogan is a leading link building professional. He is responsible for writing one of the most comprehensive work on link building I have ever seen.

From the basics to the history of link building, to the planning and execution of link building campaigns, to the various techniques for incorporating your link building weapons, Moogan dives deeper into a myriad of interesting techniques that you can use. Can get


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While the book was written in 2013, it was updated and uploaded online in 2020, and is available for free.

Books on local SEO.

9. Local SEO Secrets: 20 Local SEO Strategies You Should Use Right Now

By Roger Bryan

The 11 Best SEO Books You Should Read

Do you have a local business? If so, you need local search engine optimization to increase visibility with customers in your area. I Local SEO Secrets, You will learn 20 local SEO strategies that you can use to drive more local traffic to your business.


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Topics covered include Google My Business (GMB), improving eCommerce product pages, PR ways to help your SEO campaign, and Google Local Services Ads (LSA).

Books on search engines.

10. How Google works.

By Eric Schmidt And Jonathan Rosenberg

The 11 Best SEO Books You Should Read

Google executives Eric Schmidt, former chairman / CEO of Google, and Jonathan Rosenberg, former SVP of products, discuss the lessons they learned while building the world’s leading search engine. Topics covered include Corporate Culture, Strategy, Skills, Decision Making, Communication, Innovation, and Dealing with Disruption.


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While this book won’t give you a clear idea of ​​how Google Search works, it will give you insights into the people and leadership behind Google.

11. Entity-based search

By Christian Blog

Entity-Based Search

For those who want to delve deeper into the technical details of search engines, there is. Entity-Based Search.

The author is a professor of computer science at Christian Blog University of Stavanger and a staff research scientist at Google AI.


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“A general background in information retrieval is sufficient to follow the material, including an understanding of basic probability and statistical concepts, as well as basic knowledge of machine learning concepts and supervised learning algorithms.”

More SEO and marketing books worth your time:

Featured image: Antonio Guillem / Shutterstock

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