10 Visual Content Marketing Trends for 2021

  • Home / SEO / 10 Visual Content…

10 Visual Content Marketing Trends for 2021

Today’s marketing is not the same as it was five years ago – or even a year ago.

The epidemic has turned the world upside down, but the reality is that we have been moving in that direction for some time.

CoVID easily hit the fast forward button.

Oddly enough, quarantine and social distance measures to protect public health have affected our mental health as a whole and the way we look at brands, interact with them and shop. Are

Simply put, society is:

  • Wanting more engaging conversations with brands than ever before.
  • Taking brand trust and ethics to a new level.
  • Focus more on small businesses and sustainability.

This is a very different user base than in the past. The question is, how are these trends affecting visual content marketing?

Visual content is creating closer, more authentic links between brands and consumers

The Adele Man Trust Barometer has revealed that 70% say it is more important to trust a brand today than in the past.

Advertisement

Continue reading below

Video content in particular gives brands a unique opportunity to be (almost) face-to-face with their audience.

It is banned in an age of social distance, which is one of the main reasons why 91% of marketers believe that video is more important for brands in the light of the epidemic.

Here are some video and other visual content trends to watch in particular.

1. Authentic content and stories drive audience engagement

Consumers want to see the people behind the brand.

It can take the form of:

  • CEOs discuss the company’s roots.
  • Take a look at the CX team behind the scenes so people can face the representative they are talking to on the phone.
  • Or blog posts that don’t just make people products themselves.

Use Instagram Stories, Rails and even Video Shorts to highlight this aspect of your brand. Be consistent in doing so, and you will (well) take notice.

Today, audiences love styled photoshoots and well-arranged models and product photos. They want to see the real person.

Advertisement

Continue reading below

Instead of using tricks and sales pitches to highlight your brand, talk directly to customers who want to see a real effort to connect on a more personal, human level.

Be open, weak and fearless to share your point of view.

2. Convert your lists to visual graphics

Converting your lists to graphics has the benefit of creating visual interest while breaking down highly relevant information from text blocks that are more likely to be sketched without immersion.

Our brains are wired for visual processing. In fact, visual materials perform 60,000 times faster brain processes than text.

Nail your engagement and increase site viewing time with more content types including visual graphics from the content you write.

3. Improve your custom branded visuals for Google Images

Creating your own data, graphs and visual concepts not only makes your brand an authority in your niche but also opens the way for links and referrals.

If you fine-tune every image uploaded with any tag, Google can index all of those graphics in search and images. They can also be found through publishers who can pick them up and link to you.

You can even improve the images and graphics you create for your brand assets, so all your content shapes – not just some, but All – Show in Google Images.

Google Dewey is like a decimal system. Provide accurate information on every visual content it uploads.

For example, we say you have a podcast. If you optimize each podcast episode with website content that includes graphics and visuals, your podcast can be shown in Google Images.

Check out how Search Engine Journal works.

Because there are better Google Wheel tags for each graphic, even the SEJ podcast on iTunes is being shown in Google Images.

4. Livestream video content

I have said this before, but I will say it again that it is so important. Viewers are moving away from polished, heavily edited content that doesn’t feel authentic.

Advertisement

Continue reading below

The same is true with live video streams compared to pre-configured videos.

There is a sense of strength in the direct connection that makes the audience feel more connected as the events unfold from time to time, especially with the rise of virtual events.

Users are often able to post comments and interact directly with the host (s), which further increases engagement.

With these benefits in mind, it’s no surprise that live videos typically earn twice as much as pre-configured videos.

10 Visual Content Marketing Trends for 2021

5. Dynamic interactive visual content

This type of highly engaging content is especially prevalent in social media stories, but it doesn’t have to be limited to Instagram and Facebook.

Advertisement

Continue reading below

The essential function of this visual content is to challenge your audience to communicate directly, whether they rank a favorite organization, take an online quiz, “this or that”, join the bingo game, “own” Choose your adventure. Style post, or various other options.

You are, in short, inviting your audience to share your opinion or play some kind of “game.”

6. Cut-to-size ticking style videos

With a standard length of tick tock video of up to one minute at most, the content must be fast and in place while still showing interest.

Consumers’ appetite for this type of content is not going anywhere for a while!

In January 2021, TikTuk was the second most installed non-gaming app with 62 million downloads this month alone. Other social media platforms (looking at you, Instagram Reals) are among the popular ones.

How interesting is such visual content?

Most of these videos are fun, weird and don’t take themselves too seriously. They engage with the audience and get their point across quickly.

Advertisement

Continue reading below

7. Shopable visual materials

Buying products directly from social media was once a new concept, but it’s becoming increasingly commonplace. In 2020, 18.3% of Facebook users made purchases directly on the platform.

Social media channels are catching up with this trend by offering business tools such as shopping stickers and product tags.

But shopable visual content is not limited to social media.

Companies are getting creative and adding store links directly to their digital catalogs and lookbooks, blog posts, and anywhere the link goes.

8. Ephemeral material

Ephemeral material is temporarily accessible, usually 24 hours in a window, before disappearing. If you’re familiar with SnapChat and Instagram / Facebook stories, you’re familiar with premature articles.

Because this material is so short-lived, it instantly creates a feeling that makes people want to see it. This is especially good with the feature of user-generated content (UGC) which does not have to worry about the brand’s aesthetic milestones as it will never stick to the permanent display.

Advertisement

Continue reading below

Instagram reports that 58% of people are more interested in a brand or product after it has been featured in the stories, so it has something to say about the power of ethical content, especially when it comes to shopping. Is worth

9. Animations and gifts

This type of visual content has been popular for a while and is likely to continue.

GIFs and animations can be used in different ways, such as showing a step in a teaching post. , Flashing an image, or adding an interesting or interesting twist to your content.

There is only one guff or animation to think about you.

10. 360۔ visual

Audiences rejoice at the ability to “see” a place and change their mind by sliding a finger or dragging a mouse, controlling what they see, and instantly instilling curiosity. Flats make content much more engaging.

From an e-commerce perspective, products can be viewed from every angle so that the consumer can better shop for what they are buying and enhance the overall online shopping experience.

Advertisement

Continue reading below

There are many opportunities for this type of content.

10 Visual Content Marketing Trends for 2021

No one can get around: Visual content is changing the way consumers interact with brands

Authenticity

Engagement.

Trust

This is what modern day users are looking for. Visual content across all platforms and channels is evolving to meet these needs and change the way audiences perceive and interact with brands.

The businesses that stand out to meet these expectations are the ones that will not only survive in the post-Quaid market but also thrive in it.

Advertisement

Continue reading below

More resources:


Image credit

All screenshots taken by the author, May 2021

Write a Comment

Your email address will not be published. Required fields are marked *

x