10 Unique Enterprise SEO Word Research Tips

When it comes to SEO, not all things are the same.

What defines your business as an “enterprise” is usually the size of your organization, your total annual revenue, or the number of pages on your website.

If you are a large scale company, traditional tactics and reforms do not always work for you. The ability to measure, resolve site issues quickly, and make decisions that affect a large amount of content at the same time is paramount.

We all know that good SEO starts with solid foundations, and it’s no different with an enterprise site.

But what does keyword research look like when you’re working on a scale? Here are 10 tips to help you get started.

1. Use the Crawler Tool Insights to filter keywords.

Before you can make any changes to your site, you need to know how to stand up to your competitors.

There is a good chance that, as an enterprise company, you are facing significantly higher industry competition than small or medium-sized businesses.

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This means using tools to get some fatigue, such as a screaming frog or a seamer, to see what works well for others and where there may be gaps in the digital market that you can fill.

Make sure:

Filter branded keywords..

You’ll never (and don’t want to) name a competing company, so these words are not relevant to your search. By filtering them out, you can limit your focus to sentences instead of thematic ones.

Filter keywords by current position by search volume.

Any keywords will rank with great effort and time. And while volume is not an absolute marker of a good keyword, it is a directional indicator of whether or not the term has the potential to advance.

High volume keywords can have bigger benefits than before because you follow more odd terms later.

2. Distribute your site to make research easier.

When you have a lot of pages and potential topics for which you can optimize, the best way to get started is to divide your research into smaller, cut-sized pieces.

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Not only does this allow you to focus on a specific area of ​​the site, but it also makes it much easier to share the workload with other team members.

Start by creating a keyword research template that allows you to outline mapping points.

  • What does your business sell?
  • Where do you live
  • What problems do you solve for your customers?

You can then work on your research topic as you would with a small website.

Make notes of anything that overlaps or where you can add internal links once everything is done on the site.

3. Find keyword rankings on page two.

The low hanging fruit is important for all businesses, but in fact achieving these rankings is more possible when you are an enterprise company.

Your site is usually long, and you may have several thousand (or even hundreds of thousands) of standard backlinks.

The keywords at the top of page two are potential quick wins that can satisfy stakeholders and move the needle forward.

This is especially important for consultants and marketing teams reporting to senior level executives and sea suites.

For them, it’s all about the big picture and difficult results, so putting some of these sentences on the first page will take you to a great position internally while you work on long-term opportunities. ۔

4. Find pages where keywords are used but the content is thin.

There is a good chance that your site is already quite large and may have different subdomains or subfolders.

So instead of adding extra pages and unnecessarily spreading out, look for thin or low-performance content that you already have that you can expand on.

Sites like Deep Crawl and their content tool are great for this, so spend some time where additional content can enhance both the user experience as well as the ranking opportunities.

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5. Do market research with your customers.

As a large business, you have access to a wide network of customers that a small company does not have.

Take advantage of this and get insights from your customers as much as possible – and as often as possible.

You’ll want to make sure you have some kind of infrastructure to help you get started.

Do you have a CRM that stores conversation notes with your customer service team?

If so, this is a great place to find customer pain points where you can research your keywords, or create ideas for new content topics.

6. Find featured pieces 0r “People also ask” opportunities.

Plug in your most competitive keywords directly to Google and see what the first page actually looks like.

How much space is taken up by prominent pieces or questions?

Read the “People ask too” questions and read the SERP’s suggested search sections for any additional topics that you can use to create a keyword cluster.

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This type of information can also help you improve voice search (if it’s part of your strategy) or determine how to structure the content on the page (ie, the header) Where to apply, what information can be kept to a minimum, and what more depth is needed)

7. Search international keywords.

If your business operates in another country, or in more than one country, especially in multiple languages, it opens up a whole world of SEO possibilities (and challenges).

Especially if you are running different websites in more than one language, separate those sites or pages from English and come back to them later.

When you come to improve these sites you will want to work with the sales or marketing team on these sites.

Find any overlap using these tips:

Start with the English site.

Is there anything that might work well in another language or something that should be dropped because it doesn’t resonate with customers in that area?

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Find regional specific issues.

Do you have any concerns or questions in your industry that may be related to a particular country or language? If so, optimize for the people on one site only and closely monitor performance.

8. Find brand keywords that can affect the brand’s reputation.

All businesses should be concerned about how the public perceives them, but this is especially true for enterprise companies.

Search for any keywords around your product or service that match your brand name to determine what type of content emerges.

Find any negative reviews and read through them what parties are being held and how to deal with them. You should also look into the lack of response from the customer service team so that you can forward this feedback.

There may be keyword and content opportunities to address some of these issues that customers are bringing to life.

9. Research small or local businesses, lots

When you talk about local SEO, you think your company is ahead of small businesses, but you may wonder how tough the competition can be.

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Smaller companies are often smarter than the enterprise level, and your search competition can be much smaller than your market (or a completely different set of companies).

Take a look at the smaller companies that compete with you for the same keywords and, as you’ve already done with your main industry competitors, see the space to use your enterprise level authority. Or where are the opportunities?

Looking for inbound links for your company and local businesses is also useful at this stage of the research, as well as any important information you can gather from their Google reviews or Google My Business listings.

10. Use automated tools wherever possible.

With so many site pages to handle, it’s impossible to keep track of everything in a spreadsheet or document that can be shared across multiple team members or departments, or even in different office locations.

Create a budgeting tool that allows you to stay on top of your SEO, especially keyword research and performance.

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Tools experts like Seamrush, SEOClarity, Conductor, or Bright Edge have created tools to help enterprise level companies like yours.

As a result.

This can feel like a daunting task when you are faced with researching keywords for a large website, or even for multiple sites.

But by following these tips, you can help make life a lot easier for yourself and your digital marketing team when it comes to breaking down and creating keyword strategies that work for your enterprise-level business. Comes

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Featured image: TarikVision / Shutterstock

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