It’s fun to design with bold colors.
It’s also a little dangerous.
Bold color choices can evoke emotion, attract attention and create the right atmosphere for a design. On the other hand, bold colors can feel manic or off-balance. Users are immediately put in the ring or locked by it.
Here are some ways to use bold colors in web design. We will work on ways to bring personality and clarity to your projects, while maintaining a sense of balance and accessibility that makes the site easy to use.
1. Make the right sense
Colors can create a sense of urgency and connect your website or brand with consumers in a way that many other design elements cannot. Bright and bold color choices tell users whether the mood is dark, light or vibrant.
The bold color also gives your face a statement that draws attention to the design and helps engage customers.
The colors derived from the material design palette have been going for a while in terms of bright, trendy choices. Color is vibrant and works in ways you wouldn’t expect.
You can see this in part with the example above which uses a wide color palette of colors that you wouldn’t expect, but they work in harmony with each other.
2. Highlight the non-traditional element.
Bold color choices can focus on a particular aspect of website design. This technique works exceptionally well when you can use it to bring a better understanding of the unconventional design element.
AvantTypeFace’s website, above, uses a side navigation element that will be hidden on this part of the screen, if not for the magenta background. The bold color brings the eye to the font name and navigation elements.
The bold color actually acts as a tool.
3. Highlight who you are.
Bold colors can act as a banding element in website design.
The choice of neon color at the top is a strong example because it works as a visual distraction – with an interesting and unusual color choice – that connects the logo to the company name in the top corner.
Choosing bold colors for brand elements works best when the rest of the design is less colorful, often with mostly black or light backgrounds.
4. Create text elements wow.
In another example of using bold colors with text, superglue is the dominant element in the design of the above website, even with the use of full screen images.
The pink and yellow pair is bold with a drink drop shade. Also, capital letters are difficult to remember.
With such color and typography combinations, the design must be heavy enough to support the weight of the typography. Experiment with a variety of backgrounds so that text elements have room to wow with color, but don’t feel like they completely dominate the design.
5. Counter Stark Aesthetics.
Whether it’s a simple splash of color as an accent or a large color block, bold colors can provide the right balance so that strict aesthetics are not minimized.
Balance with color works because it gives you something interesting to look at and focuses on when the rest of the design isn’t so bold.
Studio MV, above, takes on an interesting style with a red box of about half a screen for small text elements. Although the color contrasts with the rest of the black and white design, it is not overly crowded and has its own balanced starkness.
The horizontal distribution on the left side of the screen helps the red block to feel the proper weight.
6. Make a statement
Sometimes a bold color is needed to express you.
Think of all the basic associations in the example above and the ones that leave an impression.
7. Snag attention.
Bold Color often has a direct purpose – to get the attention of website visitors.
Sometimes bold color works in conjunction with products on the website, as in the example above, and other times color just sets the scene.
This is great as a tool to get attention on color websites – you can change it at any time. A bright blue background today could turn yellow or lime green next month.
In most cases, you can change the background, image, or hero text color without much effort. It can also help to draw extra attention to the design as it will be something different for the returnees.
This small element of color surprise can be pleasant and can help in a positive user experience in the long run.
8. Make it fun.
Bold colors are sometimes a mesh of colors in a palette that shouldn’t work well together, but then turn into something interesting.
It can range from using too many colors to “matching” colors.
Letters In the example above the school, there are too many to digest highlighter style color choices. But they are not too much, but the lightness of the rest of the design and the figures of the fun stick running over the blocks create the right amount of fun. (So much fun that you didn’t even notice that the colors didn’t really match.)
This proves that when you are experimenting with bold color options, it is okay to try things that can break the rules. You never know when it will be fully operational.
9. Set a bright background.
One of the tried and tested uses of bold colors is as a background website design element when you don’t have many other visuals to work with. Combine colors with a block of text that uses an interesting typeface and you get an almost always winning combination.
In addition to color, this design pattern is modern when typography is embedded in an experimental typeface or contains some dynamic elements.
10. Show off your trendy side.
Speaking of trends, color choice is a website design trend in itself and can work well in concert with other fashionable elements.
Vocan, above all, combines a few trending elements into an ultra-modern design: bold colors, split screen aesthetics, and a unique variety of choices.
Color helps balance other design elements, helps users move directly to the side menu, and turns the entire screen into a piece of artwork.