10 Tips for Creating Mobile Friendly Content

We’ve long heard the importance of building a mobile friendly website to enhance your user experience and improve your SEO efforts. Even so, we often think of mobile friendships to make sure that your web pages are resized when viewed on a mobile device.

Being mobile friendly, it goes beyond just being responsive on every device. This also applies to creating mobile friendly content.

In order to provide an ideal experience for their customers, marketers should approach mobile friendliness as a comprehensive effort-focusing on the overall experience of your customers when they visit your website.

To help drive your mobile content efforts, we’ve outlined our tips for creating mobile-friendly content that engages and converts customers.

1. Craft strong introduction

Mobile phones are much smaller than their desktop counterpoint.

With less available real estate to get your message across, you should consider the initial information that will be offered to the mobile visitor.

In most instances, a mobile visitor will only see a few paragraphs at most before scrolling down for more information. It leaves out the introduction to any of your web pages so that it can convey your most inspiring information to readers and leave them more wanted.

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Visitors spend an average of 3 minutes or less on a website.

Develop strong introductions that avoid unnecessary information and get to this point quickly. First, share relevant information related to your topic to increase the immediate value for your visitors.

2. Break the content into short paragraphs.

With a long paragraph on the desktop, it can be difficult to get the reader’s attention. This is becoming increasingly difficult on small screen mobile phones.

Eliminate the need to scroll to use more of your content by following John Zeumack’s 1-2-3-4-5 approach. Zumak suggests that you have an idea in your paragraph, which is expressed in two to three sentences that do not have four to five lines on the page.

Zomaic notes that at six lines your paragraph gets longer than an inch, which is too thick for most readers. He also says that this is especially true when creating mobile-friendly content.

Yahoo! The “Style Guide” suggests even shorter paragraphs when possible. He explains that two to three sentences are often enough, and at most one or two ideas to have a paragraph.

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3. Consider how the user uses the content.

The way users use content on a desktop is different from a mobile device. Eyewitness research shows that web page visitors scan sites and phone screens in a variety of patterns, all of which should be considered when preparing your content.

These samples include:

  • Bypassing pattern: Skip the first word of the line when multiple lines of text begin with the same word or words.
  • Example of commitment: Reads every word on a web page, although research shows that this is not a typical pattern.
  • Layer cake pattern: Scans titles and subtitles and skips plain text in between.
  • Marking pattern: Focus on one place as they scroll through the page. It is more common on mobile versus desktop.
  • Stained pattern: Skips large blocks of text and scans for something special. This could mean looking for a link, call to action (CTA), image, or more.

4. Provide summaries or highlights.

Mobile users’ attention is often limited. They prefer to disclose relevant information immediately.

One way to do this is to summarize the rest of the material. Your summary should highlight key points from incoming content.

An example summary of an article is calling the Highlights – SearchEngineJournal.com, September 2021.

By writing a summary, you are not only providing information that readers are looking for at the top of your webpage, but also highlighting content that can get you links and social shares.

5. Eliminate unnecessary words.

Whether writing content for desktop or mobile, keeping your content simple and straightforward is a great practice.

In fact, the Yost SEO plugin takes advantage of the Flash Reading As formula to determine the readability of posts developed in the WordPress platform. The Flesch Reading Ease formula measures the readability of a text.

To determine the text score, the formula appears:

  • The average length of your sentences (measured by the number of words).
  • The average number of words per word.

This test can also be applied to create mobile friendly content.

To capture high-resolution images in the Flash Reading Ease test, keep the following in mind when drafting content.

  • Shorten your sentences: Avoid sentences that are too long, confusing and difficult to process.
  • Avoid using difficult words: Words with four or more letters are considered difficult to understand.
  • Remove unnecessary editors and determinants: Remove “filler” or “fluff” content.
  • Don’t repeat yourself: Avoid redundancy – use words or phrases that describe the same concept.
  • Do not provide more details: Don’t overstate or complicate the message you’re trying to convey.

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6. Add photos / videos.

Images or videos break down your text, making your content easier to digest.

Include supporting images throughout your content when and where applicable. It not only adds separation to your text but also adds a visual component.

Research shows that visual text is processed 600 times faster, which means you can help your readers better understand your content through visuals rather than just text.

Video can also enhance your content. In fact, 54% of consumers wanted to see more video content from their business.

Videos and photos also give you more opportunities to show up in full search results.

7. Use high contrast colors.

To motivate readers, your content should be easy to read.

Your font size, for example, must be greater than 32 points to maintain readability on a mobile device. You can also use high contrast colors for aesthetics and access to information.

The use of highly contrasting colors, such as white text on a black background, will increase readability. Low contrast colors, such as yellow text on a white background, are difficult to read.

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Inadequate contrast can cause problems, especially for people with color blindness because they can’t tell the difference between red and green. Less contrast sensitivity becomes more common as people age.

Using high contrast colors will help make your text more effective for a wide range of readers.

Website with high contrast colors to create mobile friendly content. Screenshot from Nike.com, September 2021.

8. Keep your title short.

Your title is the first introduction for readers to come. It also determines how the title of your web page will appear in the search.

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A few years ago, Google increased the maximum length of a mobile title tag to about 78 characters. Mobile titles can also appear on two lines.

Despite these two factors, search experts agree that page titles should be concise and concise, and that they should appear one line at a time in mobile search results.

To accomplish this, keep the titles short and sweet, no more than six words or about 70 characters. The shorter your title, the less engaging and understandable your readers will be.

In addition, you should highlight your focus word at the beginning of your title to improve your search ranking and discovery.

9. Keep your CTAs strategically.

When writing a copy for on-the-go readers, keep in mind that you have a limited opportunity to get their attention. Mobile users expect to get the information they need soon.

If you fail to provide them with the next action within a few seconds of browsing your site, you miss out on conversions.

Place your CTA front and center at the top of your website to better help readers with your sales.

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The more clearly and explicitly you create your CTA on your website, the more you will be able to achieve your ultimate goal.

This is especially true with mobile, where there is less space to share your basic goals.

10. Preview before publishing.

It is a good idea to preview your content before publishing.

However, we often focus on how our content will appear on the desktop rather than on our mobile devices.

While this adds an extra step to your editorial process, having an accurate preview of how your content appears on mobile prevents any errors before publication.

See how your content will stand out from your mobile reader’s perspective and identify opportunities:

  • It is better to break your paragraph.
  • Add relevant subtitles.
  • Identify the areas where you want to add auxiliary images.
  • See where more white space can be added, etc.

The second check on mobile also prevents your content from being published with errors, which may cause your visitors to see your brand as less credible and authentic.

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Whether you’re creating mobile-friendly content from scratch or improving existing content, keep the above tips in mind to increase your conversion potential and improve customer journey.

High quality content encourages you to buy your products and services instead of communicating your messages, educating your customers and engaging with your competitors.

Stand out from the competitive landscape with strategic, well-executed content on every device.

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Featured Image: Save Wing / Shutter Stock.

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