10 Reasons Why Content on Your Page Doesn’t Work

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10 Reasons Why Content on Your Page Doesn’t Work

Last summer, we wrote an article – “Why websites fail to rank even though they are actively link building”. Here are 10 possible explanations for why you might not get what you expect from link building. Allocating time, energy and capital to link building just to create minimal authority can be extremely unsatisfactory. Throughout our article, you can recognize at least 99 of your mistakes.

In addition to link building, there are other key factors in an advanced SEO strategy. For example, you should also consider the content you create and your optimization of the page. These elements should be preferred when you apply anti-SEO methods to your site.

In this blog, you will discover 10 reasons why your content and on-page efforts are not delivering the results you want. In addition to our guide to proper link building techniques, you should have a useful manual that can help you diagnose and improve minor organic results.

1. Publish content that does not contain search volume

It’s not complicated, but it’s often overlooked. People write content about their knowledge, that’s fine! However, when your content is very common, you can run on roadblocks. In other words, if you’re competing with thousands of other similar pages, you’ll have a hard time getting high rankings. On the other hand, your content can be very specific, resulting in very low search volume. It is important that you find that sweet spot. You can respond to the public and do so using tools like SEMRush.

Using these resources will allow you to see if your targeted keywords have the right amount of search volume. Similarly, you can discover additional keywords and titles that can give you extra coverage.

2. Not seeing basic correction on the page

This is self-evident, although it is difficult for each page to adapt to the page. Some resources, such as Yoast and All-One-SEO SEO, provide people with the direction they need to effectively improve a page. However, these tools should not be a silver bullet for content optimization. You should also factor in keyword density, internal and external links, H tags, EAT standards, and solid meta information.

For more information on how to approach page SEO for your website, I recommend the following podcast.

3. Not completing the word count or refreshing the existing pages properly

When writing blogs and pages, it’s not uncommon for a content writer to shoot for specific words. However, I have some concerns about this approach. If word counts prevent your content from reaching its full potential, you are messing with your company. Instead, build your blogs and pages until they reach their goal, rather than stop at the word count. In a similar vein, don’t write content that sells you hoping to reach the 800 word target.

When I started copywriting at a digital marketing agency ten years ago, the company limited content to words ––––– 00 words, so the authors were the only ones to reach the tip of the iceberg for most of the titles. Could reach With such limited word count, it is difficult to provide valuable data to readers.

Eventually, that number increased to 500, then 600, then finally 800 and more. This change was necessary because search engines were considering not adopting short form content for the topics that users were searching for. Today, it is customary to search for powerful content that is 1,500 words or more.

I think people’s attention span is short. Still, I think as long as your content is useful and informs the reader on a particular topic, it is worthwhile to write long pieces of it. This doesn’t just apply to new content. You want to refresh old blogs and pages annually so that they have the right word count, accurate data and active external links. Doing so will keep you ahead of the competition.

site. Do not add new pages to the sitemap / site layout in the sitemap

Creating a website can be complicated, and wrapping pages on the wrong side of a website is not uncommon. It is important to analyze your site so that the pages realize their purpose and fit into the architecture of your website through the parent pages and internal links. For example, a new service page may be applied under an existing page, or it may be grainy. Your geographic pages can be placed as links in the footer or they can be found in the “Places we serve” dropdown menu. Although blogs are often organized automatically on your site, logistics can be a nightmare if not addressed properly. It is important that you update and organize your pages frequently.

5. Core web vitals begin to take effect (and other algorithm updates)

We are now starting to consider more technical aspects of page optimization, starting with Core WebVitals. It plays a major role in Google Search Console and Google Page Speed ​​Insights. There is a lot of documentation on how to re-open your website for Core WebVatals (unfortunately, not many plugins at the moment), so this will probably be a hand-off for your webmaster.

It is important to consider all the technical issues in the game that can get you into trouble.

6. Inadvertently sacrificing your own content

As you continue to add content to your site, it is important that you avoid comparing the content, it is a self-inflicted sabotage that prevents pages on your site from ranking their keywords. This is quite common and threatens your overall ranking.

For example, suppose you have a page called “Second DUI” and you call it “Second DUI Attorney”. Make better On another occasion, you could create a blog entitled “How the Second DUI is Different from Your First DUI”. If you fail to remember the above page optimization and extend both pieces of content with the same keywords, you are basically alerting the search engines that both pages on that page Applies, resulting in no page ranking at all.

7. Content that does not accept theft checks

If you decide to hand over your content to an insider team, freelancer or an agency, you are always at risk of discovering piracy pages. When an author tries to retrieve pieces from multiple websites and rewrite them, they sometimes do not realize what they are actually writing. Copy Skype is a useful tool to find out if every piece of content goes through plagiarism. Similarly, you can find out if other websites are picking up your content without proper confusion.

8. HTTPS and some technical reasons

A high level SEO of your team will likely handle HTTP, canonization and other technical issues. Not every individual SEO aspect can have a huge impact on your site, but combining them together can make a big difference. In this case, it is important that you take part in a technical SEO audit every now and then. Using tools like Deep Crawl allows you to compete with some of the more technical aspects of your site. Technical analysis can significantly improve some of the complex issues that affect your site.

9. Mobile friendly

In this day and age, having a mobile-friendly site is more important than ever, especially considering that the Core WebVitals update has confused some good looking websites to 3 or 4 out of 100. Is. I’m sure you’ve been hit with the importance of having a mobile friendly website and updated your site like this. The majority of content management systems are now naturally mobile friendly. In that case, try running Analytics with Google now.

You may be surprised by what you discover.

10 Trying to rank too many keyword pages

  • Consider the following tips: Write enough material to become an authority, but not more than you lose your reader before you speak.
  • Write about a specific title to rank it competitively, but not too specific where there is no search volume
  • Consider the factors that apply to page optimization and EAT standards, but don’t let go of the creativity you use to write engaging content.
  • Write long, informative articles, but don’t try to improve it for all the topics you cover.

If you are developing a geo page for Baltimore, you will not try to improve the same page for Cincinnati and Pittsburgh. The same goes for titles. If you already have enough data on a particular topic, trying to categorize something else will only deviate from what you have already written.

Improve the performance of your content

Market In My Market, we specialize in creating high quality content for our SEO clients. Implementing new blogs or pages on your site will help build authority in your industry, create content for sharing on social media, and include pages that will be indexed by Google, which will drive more traffic. Will be attracted to Similarly, adding content to your site on a regular basis will also help in link building.

We provide quality, well-researched, and unique content for clients in many industries, including legal. Contact us for free consultation.

Further reading:

Any law firm can have six ways, endless, standard content titles

Is there a potential ranking of hundreds of keywords per page?


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